Did anyone watch the Fyre documentary? They have a contract drawn up with all the terms and a pay rate of 720.00 for 6 photos, creative freedom etc. [Insert another sentence or two relating to their feed that adds a human element]! Why give a brand your time in return? You risk losing followers and their trust. Click here to chat with one of our influencer marketing specialists to see how we can help! Shouldn't they cover all the expenses? Want to learn more? Below we share our easy-to-use creator outreach templates and tips for contacting influencers on Want to grow your affiliate program? With the templates and tips above, you can ask for collaborations without second-guessing yourself. I dont care how many followers you have. We dont blame them. Be the first to know about new Creator Marketing insights to build or refine your strategy with the latest tools and trends. Thankfully, I was able to find the block. When a brand offers influencer sponsorships, they will 100% of the time contact you directly (via email or DM - initially) about collabs. Keep in mind that writing emails to influencers isn't anything like email marketing. Start off on the right foot. Remember to do your homework on any influencers you plan to message. My name is Kristen and I work for Dusk. 4 steps to respond to collaboration email. Then an Instagram DM (direct message) might be the way to go. If you follow The Uncorked Librarian (TUL) on social media, you know that Instagram collab scams and ugly Instagram rear their vicious, greedy heads in the form of kissy emojis and overkill cutesy terms of endearment from smaller clothing and makeup brands. Many brands think theyre being creative when in reality theyre just confusing their contacts. bed, a pool or a location that they want to be photographed in. Depending on which format you use, you'll likely craft your messages differently. motivation of an influencer is rarely about growing your business. You have a formal contract with the brand. commenters that arent just posting sycophantic love and kisses and see what We [insert what you do or your mantra]. Their lifestyle. The problem? You can easily see if an influencer is influential at all, by seeing how many of their followers actually comment on their posts. Keep in mind too the way the creator wants to be pitched. Should you purchase a $200 watch for a 20% discount, post 2-3 pictures a month on IG, and earn sales back if you somehow manage to sell the watch? Messages that require recipients to scroll are too long. It was last updated November 21, 2022. Extremely well-done ads from an individual person versus the company itself equal more engagement and trust. you. Influencing because my following is minuscule compared to accounts with 500K followers. Not everyone knows what to do with these brand collaboration offers. Thats why its so important to level up with a proven pitching strategy. Dont sweat it! Here come the unprofessional comments and offers from businesses. Now, you become the face of a brand. This can increase your chances of a speedy reply. Keep in mind, these emails are fairly straightforward and definitely straight to the point. Want your pitch to feel casual and personable? So how do you beat ugly Instagram collab scam tactics and false influencing promises to protect your brand? If you want to work with the brand and they havent offered to pay you, you can respond back with your Media Kit attached and let them know how much you charge per post and story. Gigi Kovach, a food and family influencer with about 13,000 Instagram followers. Instead, focus on emphasizing your value and gauging their interest in a collaboration. around. shared her starting rates as a nano influencer. Is Mastodon worth the effort for businesses and brands? Then again, some dont. This will improve your response rate. We also handle the rest of your influencer marketing campaigns from A to Z. Read how 3 influencers are using LinkedIn to make money. Free Product and Sample Product 4. She has a 24-page media kit she emails to the brands she works with. One of the earliest questions aspiring influencers will ask themselves is: How do I start working with brands? How To Use Direct Message Influencer Marketing to Your Advantage 1. Need to step up your influencer pitching strategy? This makes it easier to understand who youve reached out to and who youre still waiting to hear back from. Our brand ambassador email pitch template is for influencers you want to work with long-term. It was last updated July 18, 2022. How much does Instagram pay for 1 million followers? Im loving all of the bullet journal inspiration, too! I'm a micro influencer. We love your [insert topic] content and think youd enjoy our [insert brand name and products]. Your goal is to find a balance between grabbing someones attention and being clear about your intentions. For reference, this message is ~150 words. For example, Im going to reach out to 20 creators this week.. Evaluate how much work will go into the collaboration. Since you're also [insert a reference to a topic they post about], wed love to talk more in-depth with you about our mission and how we see you being a part of it. Your followers will get 25% off their orders. As a brand ambassador, youd partner with us for [insert summary of your program's goal]. Thank you so very much for this information. For many, this is our part-time or full-time job. Dont fall victim to ugly Instagram collab scams. Join Rob today as he explains how to get huge influencers to reply to your DM's and collabor If youre interested, please email me at kristen@flexupyourlife.com. We would love for you to be part of our growing community of influencers. Wed love to send some of our [insert product(s)] your way so you can give them a try and share them with your audience! Content creators are suspicious of spam and scams. Creators who frequently collab with brands will often list a contact preference in their Instagram bios. Its just not my personalniche. Plus, maybe you want to be a pro-IGer or score some sponsored travel work. Scammer Warning! Keep in mind there are multiple ways to reach influencers and ambassadors. I also refer brands to my Work With Me page on my blog. If you do want to be an influencer, these . Often they'll promise social sharing or "good karma" (yes really) for your post. Do you want to reach a few specific influencers? We all want our hard work to pay off on IG. Are They Not Even Following You? I just report those messages as spam and delete. Need more inspiration for your messages? Since I have cleaned up my Instagram account to reflect my brand, especially with filters and clearer pictures, brands have incessantly commented, emailed, and DMd me. Again, keep in mind which platform youre using to connect with potential influencers. We get it: influencer outreach feels like a huge hurdle for brands. We think your [insert a reference to a topic they post about] really aligns with our companys mission to [insert sentence about your brands purpose]. This strategy includes a brand outreach e-mail template, a business collaboration e-mail, or customized business e-mail subject lines from the brand's perspective. Ways to contact me. There is a bot pretending to be Collab.Land. : r/AxieInfinity. Start here. [Insert personalized compliment about their content]. Win-Win. Along with this payment, collaborating brands might also make you an affiliate where you can offer your audience a branded discount and receive a cut of those sales. Can we start a hashtag campaign against this? Hey Natsai, Thanks so much! Consider also that most emails are opened on mobile devices. When the campaign ended, not only did I get paid my flat rate, but the company surprised me with a huge bonus for top engagement. If you are simply " fine ", with free goods, then you must also include that in your response. Emails can be longer and more detailed than DMs. Personalization is key here. When relevant, comment on their posts so you can increase visibility and they can see your support. You can adapt these influencer collaboration email subject lines that are based on the best practices above. their background it. Their discount offer is one of the highest Ive seen in this laughable Instagram scam. Instagram message templates are a great way to save time and scale your campaigns. We would send you a set of our products to try and also a few to host a giveaway for your followers. "It's important to build a relationship with brands and to work with brands that you already love, especially when you're starting out, to build subscriber loyalty," Lauren told Insider. Fact: 47% of recipients will open an email based on the subject line alone. Step 4: Close the Deal Assuming your influencer has responded, it's time to close the deal. Not How to Pitch Yourself to a Brand for an Influencer Collaboration. Hello, Instagram Collaboration Scams! You are so beautiful. But the product purchase requirement still gives me pause.. b/c if they can afford to pay me, what would be their motivation for requiring I purchase the product & not get it for free. Read This Before Using Our IG Collaboration Email Templates! Some influencers will start building relationships with brands by cold-DMing them on social media, like Instagram. 4 Instagram Collaboration Email Templates & Samples, love to talk with you about our ambassador program and what. You are your brand. Invite to Venue for Influencer Event 5. This post breaks down four ways to get in touch with the right creators ASAP. Refer to the table below: Most creators have a preference in terms of how theyre contacted. - Kristen. We sell organic protein powders and shakes created by women, for women. Screenshot of my DMs after I DM'd these brands to collab. told Insider when she had just under 3,000 followers. That said, many Instagram influencers prefer to be contacted via email. When you are unsure about how to write an email to a brand for collaboration sample, ask yourself these questions 1. Dont get me wrong: I want to work with fun companieseven clothing onesbut not the unprofessional ones. The rules to win would be simple. Many match the discount offered to everyday consumers. Below weshare our easy-to-use pitching templates that can help. Let me just put down this glass ofI mean, book. Our brand affiliate outreach templates can win over your ideal influencers and Be the first to know about new Creator Marketing insights to build or refine your strategy with the latest tools and trends. What do you do? Crafting a Professional Response When responding to a brand collaboration DM, it's important to keep your response professional and polite. And while the bikini poses under Thank someone for following/liking. For me, personally & not as a professional lawyer, if something sounds off, it's usually not worth my time, especially if something goes south. When the nature of contact is insulting and degrading, goodbye. And as you remember, every interaction with your account raises the engagement and make all your publications appear more often on the feed. Or do you want to send PR packages to dozens of creators? This website and blog are my main business. He shared two examples of DMs he sends to brands. As I work in sales for the past 3 years for a major corporation and getting rejected by strangers is a daily routine.I remember in the beginning when I was getting started in sales, I put all my sweat into reaching people and it killed me every time they said no to me. Need help connecting with the right influencers for your brand? Detroit style stuff tho. I know, sometimes, there are circumstances (alcohol is one and fresh food products are another) where you might have to purchase something but then get reimbursed - just due to laws, age limits, and logistics. Its the whole face of a brand concept. The more legitimate you look from the get-go, the more likely potential influencers are to respond positively. Less messages means more efficient collaboration. We also recommend keeping track of your outreach efforts beyond your inbox. Tori Dunlap, a personal-finance influencer with 2.2 million TikTok followers. Consider that you might end up using emails and DMs during outreach. Even if they dont, you want your transaction legally on paper. Read more about how Jones lands brand deals and sets her rates. Instead, these companies are scamming me (and you). Our advice? #InfluenceTHIS, These, quite frankly, lazy and generic methods of contact and unprofessional terms of endearment filled with emojis are your number one hint that this brand partnership is an immediate NO.. * Know that these rates are extremely low, and you can charge much more. But for every spoiled, entitled brat who mobilises thousands of fans to pour bad reviews upon a caf that dared to reject them, there is a traveling family who creates amazing content and leaves smiles on the faces of every client that they connect with. Some even welcome them. Influencer Tips. They want your money. They avoid answering specific questions, especially about their product and compensation. Brevity can grab the influencers attention and reduce needless back-and-forth. 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