Research in psychology, and more recently in consumer behaviour, has made use of Snyders Self-monitoring Scale (1974; revised in Snyder and Gangestad, 1986) to distinguish between people who are sensitive to the social cues around them (high self-monitors) and those who are more likely to suit themselves whatever their social surroundings (low self-monitors). Interestingly, multivariate analysis using the 15 descriptors of the composite variable suggests that it is the youngest high self-monitors above all who reject the unbranded goods as being not well cut, not a good fit and above all, not authentic (p <006). Half were shown a photograph with Levi's brand markings clearly displayed. 30 The first part was a 7-point semantic differential scale consisting of the 29 bipolar adjectives; the second part contained the 18 self-monitoring true-false statements as devised by Snyder(see Exhibit 2); the third part asked demographic questions.
Research is important when running a business, and keeping up to date is vital. So this is one of the basic reasons that Gucci is an expensive brand due to its all expenses.
----------------------------------------, European Advances in Consumer Research Volume 3, 1998 Pages 1-10, SOCIAL IDENTITY AND THE MEANING OF FASHION BRANDS. For a person who just started the wholesale apparel business, it may strike to you that ", where to buy unbranded clothing wholesale".
Diverse theorists have demonstrated the use of clothing as a code, a language which allows a message to be created and (selectively) understood (McCracken and Roth 1989; Holman, 1981; Hollander, 1978). FASHION INVOLVEMENT AND SOCIAL IDENTITY Social class, which might seem to be a critical variable where social identity is involved, is a problematic variable to measure, primarily because it is difficult to obtain accurate measurements for young adults (acknowledged by Belk, Mayer and Bahn). hypothesised that multiple function products (having both social identity and utilitarian functions) would elicit the strongest differences in response to advertising between high and low self-monitors. The findings support DeBono's contention (1987) that attitudes fulfil different goals for high and low self-monitors and therefore attitudes that are apparently similar (eg 'branded jeans are high quality') may be held for very different reasons.
Thus, while low self-monitors do recognise that branded jeans convey a different image and are more classy, they still tend to regard wearing jeans in general as the fashion trend, rather than the more code-conscious high self-monitors who do not. They were surprised to find that men had more consistent judgements than women, and explained this with reference to the importance for men of recognising status differentials 'for achievement motivation and career preparation.
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The findings suggest that young high self-monitors arc likely to be positive towards branded jeans but much more notably negative towards unbranded.
Their attitudes appear to have been formed for what DeBono calls asocial adjustive function, that is, to allow them 'to fit into important social situations and behave in ways appropriate to various reference groups.' However, in order to pick out self-monitoring effects more strongly than in previous research, it was decided to use three groups, having a 'buffer' group between the highest and lowest self-monitors. The findings support DeBono's contention (1987) that attitudes fulfil different goals for high and low self-monitors and therefore attitudes that are apparently similar (eg 'branded jeans are high quality') may be held for very different reasons. The table shows that it is not so much that high self-monitors are distinguished by their perceptions of branded jeans' sexiness so much as low self-monitors refuse to ascribe this attribute to jeans, especially branded ones.
SPSS was used to analyse each data set.
Interestingly, all personality types agree that branded jeans have more of an image and are classier than unbranded jeans. However, contrary to H3, there was no significant difference in the 'branded' sample with regard to self-monitoring. unbranded For the same reason the percentages in the tables do not add up to 100% because each column was based on a different data set and extracted from a nine cell table calculated with row percentages in order to indicate differences that the three personality types (only two shown here) have on attitudes. Branded jeans were perceived differently according to the age and sex of the respondent, though there were no interaction effects.
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Production is usually outsourced to developing countries, where labor costs are low compared to the United States and Europe. The scale of the semantic differential pairs was then collapsed from 7 down to 3, scores of 1-2, 3-5, 6-7 forming groups of strongly positive or negative and neutral for crosstabulation at an individual variable level. FondMart has integrated more than 5000 suppliers and manufacturers in China, which are through strict investigation.
H1.
ne other half were shown the same pose with the brand markings (pocket stitching, red tab and leather nameplate) removed by computer techniques.
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Elliott, R (in press) 'Existential Consumption and Irrational Desire', European Journal of Marketing.
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However, this is not always the case. This grouping showed a remarkable consistency between the two samples in that the difference in proportions varied by only.1%, giving confidence in the samples (Table 1). The adjective pairs were randomly distributed with regard to potentially positive and potentially negative connotations along the right hand side. In any case, the difference in class may not be so important as the difference in the strength of group affiliation and the consequent attention to a particular code. Further research is being carried out in which all respondents will receive three different stimuli: a primary brand, a secondary brand and a private label. Unbranded jeans were viewed significantly more negatively by high self-monitors than low self-monitors, especially when mediated by age. H2 is thus supported only in relation to a branded product. 7 Colours- S-5XL.
A branded search is when a consumer looks directly for information about a particular company or product, while unbranded search doesnt feature brand-specific terms for example, car insurance vs. Non-branded goods are generic goods that are not associated with any brand name but resemble goods produced by popular branded manufacturers/companies. 2022, Logo Free ClothingPowered by Shopify, Collapse submenu Men's Clothing Collection, Expand submenu Ladies Clothing Collection, Collapse submenu Ladies Clothing Collection, Expand submenu Bags, Sunglasses & Accessories, Collapse submenu Bags, Sunglasses & Accessories, Clique Mens Zipped Sweatshirt Jacket. Therefore, a successful brand can not only establish a good impression in the minds of customers, but also bring endless wealth and status. Self-monitoring scores, which depend on the extent to which a person desires to stay in tune with other people, appear to have an effect on the perceptions of unbranded jeans in particular. This strength of negative feeling directed towards unbranded jeans was not the expected finding. To test the hypothesis (H4) that low self-monitors are likely to respond more favourably than high self-monitors to the utilitarian attributes of both pairs of jeans, a composite 'utilitarian attitude' variable was derived from the individual attitude scores towards fit, cut, practicality, comfort and durability.
Otherwise, the largest differences in perception between the branded and the unbranded jeans were 'Expensive' and 'High Quality', followed by several image-related descriptors: Original, Stylish, Classy and Makes a Statement. When you choose to buy unbranded clothing wholesale, there are three things to consider when wholesale unbranded products. The positives were: high quality; hard wearing; comfortable-, well cut; authentic; sexy; practical; 'classy'; easy to wear; desirable; stylish; a good fit; convey an image; modem; trendy. We may earn a commission through links on our site.
This finding suggests that for high involvement items of fashion which are actively used as code by wearers, such as jeans, sneakers (trainers) and watches, there is no need for advertisers to highlight functional quality in order to compete with weakly supported brands or private labels.
EXHIBIT 1 SNYDER'S REVISED SELF-MONITORING SCALE Several studies have been conducted to show the influence of self-monitoring groups on responses to advertising (Snyder and DeBono, 1985; Lennon, Davis and Fairhurst, 1988; Snyder, 1989; Johar and Sirgy, 1991; Shavitt, Lowrey and Han, 1992). . By segregating the large group of medium self-monitors, we can be more certain that the results reflect underlying personality differences and not merely statistical fluke. These jerseys are called branded clothes. This grouping showed a remarkable consistency between the two samples in that the difference in proportions varied by only.1%, giving confidence in the samples (Table 1). In contrast to the branded jeans, there are relatively few differences between age and gender groups in perceptions of unbranded jeans. High self-monitors clearly rate them as 'not individual'. Indeed, the findings support Elliott's (1994) conclusion that the 'meaning of fashion brands may differ between genders and, less surprisingly, between age groups'. Students aged 18-35 attended and were asked if the meanings they attached to brands had changed since their secondary school days. They found that students were more likely than older adults to rely on 'consumption-based stereotypes and thus make more nearly unanimous judgements about the owners of particular cars and houses. CROSSTABUILATION BY SELF-MONITORING GROUPS Quite surprisingly, the individual variables produced only one significant difference with regard to branded jeans and self-monitoring groups, with Levi's being perceived as much sexier by high self-monitors than low self-monitors. The meaning of a branded fashion product (Levi's) will be different from the meaning of an unbranded fashion product. Find out more about our plain caps and accessories to our plain t-shirts and tracksuits. We sell on other platforms, this site is our home, our full range at the lowest prices. We will keep you updated with FondMarts style news.
A multivariate analysis of variance revealed a significant interaction (p <.04) between age and self-monitoring and the 27 descriptive variables, particularly in relation to the cut, fit and ,authenticity' of unbranded jeans. For example, FondMart can provide you the fast delivery and private label service. McCracken and Roth (1989) make this point to distinguish between the code of clothing and the code of language: 'The knowledge of a code may have more uneven distributions for products than it does for language (p 29) with the consequence that there is 'much greater variation in code mastery than is the case for language.
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