Bought a Geo Knight DK20SP and the process works perfectly. You are going to sell shirts for about $20. These stop your business, these stop you selling something, these stop a job going out, stops a customer writing you a check.
Its the software and the entire process in conjunction with that paper. A complete printing system, like the Digital HeatFX System is a physical printer, software, paper, and toner thats kind of all put together on purpose designed to work together in conjunction with itself. banner2 i550 And as you mentioned this episode, if youre looking to start a business this episode, especially in white toner, right?
Marc Vila: So what are your options for your printer, right? But its using white color toner to print on things. I just mentioned a bunch of different things it can do. You do and you cant use, or its illegal to use, let me say that, stuff that you just You cant really be a fan of the Giants for obvious reasons, but you also cant be a fan of the Giants and then print Giants logos on everything and base your business on that. Theres always some question there you dont know an answer to, or doesnt make sense.
However, maybe it was at a park and theres a dog doing his business background.
But not tell you how to work it, tell you that you need gas and oil and how often you have to do that and be there when the vehicle breaks down. Yeah, okay.
So when youre talking to our support people, they have tested everything with EZ Peel paper in this situation and this kind of graphic. Oh, all right. Because you can buy just a Lets say you never driven a vehicle before.
Marc Vila: Oh, all right. This is the risk Im willing to take.
So what are your options for your printer, right?
Just how it reacts with the polymers and how opaque the polymer is, and the degree of that changes all this other sciencey stuff.
These are all links in the chain, and every link has to be strong.
Market is people named Stephenson. Marc Vila: Yeah. So two things-. Thats a toner printer. And youve probably picked up some label or product that youve had that has white ink on it and it very well, may be white toner on there. And were going to talk about specifically for the Digital HeatFX System, EZ Peel paper. And then you should have your goal. Youre going to pick the printer that fulfills that plan. i560 fx printer 20k 50k Your goal is by the time I get to January of 2023, Id like to be selling this many shirts a month, which is making me about this much money.
I mean, if you have a race car, uses really good tires and really good gas, or the car doesnt work well. Its what its called.
There are reasons. I mean, its just-. And that kind of just comes with Adobe, you plug the printer in and it works, right?
I mean, the heat is above your head and your arms. Can I use my heat press?
If you havent gotten the point yet.
Because a lot of this stuff is exact type of science stuff. So your hands arent exposed and frankly, it lends itself to more even pressure and temperature as well. And theres often misunderstandings about what people actually need to get started. The reason thats got that big of a range is because there are differences in the physical printers themselves. printer And we sell everything. So they have white and black toner, not just a white.
Marc Vila: Just some natural vision for it. And thats really why white toner printing blew up. Marc Vila: Yeah, laser printer is how you say LED. We want to help you with that.
I hope-. If you can take the heat and move it away from you on the heat press, its much easier to work there. And I just want to point out one thing about the control color saturation, and other print effects, because another comment that you hear is about the color of the shirt.
And that kind of just comes with Adobe, you plug the printer in and it works, right? They do exactly what theyre told very, very well. A printer, software, paper and toner that has all been tested and designed to work together.
And you could probably put that grade on there and it will drive, but youre probably going to lose on features that you bought that luxury vehicle, like how quiet it drives or how it handles, how comfortable things, like that. So this isnt a three hour episode. Marc Vila: Theres a lot of similarities-. I mean, your doctor probably told you that and then you-. Marc Vila: They shouldnt, right? Mark Stephenson: Okay.
Take the $120 state fee and divide that by 12, 10 bucks a month is your state fees. So you pay as the customer needs it.
If you go to customapparelstartups.com and you find this episode, what you need to start a white toner printing business, thats one way to do it, right? So a few simple questions you can start with as far as a basic plan to help you get going.
And I was just like, I dont even know to how to respond to him. Its just kind of part of the whole system. They love it. Marc Vila: Anyways, so a good segue is, and I wrote it differently, but you inspired another thought. I mean, we just wasted like 15, 30 seconds on that.
because one could say you could put the grade of tires that go on a Corvette on a luxury vehicle. Putting down more might make it bolder or brighter.
If you put something good into your printer, you will get something good out.
And then you should have a goal. The best thing you could do is read about them and then talk to somebody who knows about them and-. Each one of them are different and you can get all the information in the notes. The DigitalHeat FX System allows designers & small business owners to create full color transfers in a single pass with no liquids, no weeding and no mess.
Which we didnt mention earlier specifically, but it really might just be this is the money I have.
Yap.
They do exactly what theyre told very, very well. Marc Vila: Yeah, which Ive tried to do. Yeah, and youre just not working under it. Anything that won't be washed.
Marc Vila: Yeah.
That dont wash well, that dont wear well. And the technologys probably eight years old. If youve recently invested in equipment or youve recently started, this is some good stuff that you should listen to and understand, and just wrap your brain around further.
because one could say you could put the grade of tires that go on a Corvette on a luxury vehicle. So the example, niche market is local car and motorcycle clubs members, the organizations, retail stores, et cetera. So all of our white toner printers are branded Digital HeatFX. So you do need that training and support to go with it. So well talk about what you need to do that in a minute.
I think the most important thing for everybody to remember about Print Optimizer though is you dont create anything in it. I mean, thats some of the basics right there and theres a bunch of business basics and some things, and some other podcasts to be talked about like an accountant or things like that. Theyre image processing softwares, but Print Optimizer specifically was the paper and the printer. Yeah, I mean, three or four years in our space.
Education is the key to picking the right white toner printer system for your business.
Is-.
The next thing to do, share the podcast. Its just the wrong application. 
And ColDesi has graphic artist that does art just for marketing department full time, right? And dont forget to go back and look at your answer to the, what is it?
I have a Chinese ePhotoInc 16 x 24 press which did not do well with the process even though temperatures were accurate. Some people call-. Running a business thats based on white toner printer will definitely make you money. Software like Print Optimizer gives you control over your prints like: This is going to be just as important as your printer choice. Its three, four feet away, whatever it might be. So theres no vehicle thats all of that, right? Then you sell those shirts, and then in the end, you tell your customers how to take care of them. Better results, right? Receive regular deals, discounts, and coupons! Next is shirts. Marc Vila: Yeah, and its probably not a heat press that you may have had for 10 years.
And if the bottom line though really is though, if you get a cheap press or you try to use a heat press thats not meant for this process, youre going to be frustrated. You need the right paper that is part of the system that matches with everything else that youve chosen so far. What does it mean to have a DigitalHeat FX System? That dont wash well, that dont wear well. And the person youre talking to is going to qualify their answer.
You can control colors. Controls everything about the print so you get a good image.
So you mentioned some before, but we can wrap up with really just the three solutions for art, right? And if you tell it to do something wrong, it will do it wrong perfectly.
Marc Vila: But whats really important about that is well, theres two things and Ill list off some things, but theres two things that you mentioned that weve mentioned before this. One area is hotter than another. Marc Vila: So now youve got a plan and a printer. North Tampa would be a local market, Lakeland.
.. Theres a little short list of things you could research and find out why you want them or talk to your rep about them. Marc Vila: The worlds very interesting. A toner printer, it prints with a powder. White toner printing, and well talk about what that is in a moment.
Add rasterizing effects like dots, strips, etc to reduce print cost/feel, Manage queues for printing on certain papers or materials, Control colors, saturation and other print effects, Remove colors like automatically Knock Black Out when printing on a black t-shirt, Cheap or old presses might be hotter in some spots versus others, The pressure at the front, back and sides must be even, Its great if you have even pressure, but you also have to know what that pressure is, You need precise temps and it should be easy to adjust, You want to be able to move the heat away from you. Marc Vila: Okay, yeah. Why? Theyre always for something else.
And I have a system, heres a surefire way to make sure youre using the right blanks. They loses a race. Youve just got to know what the pressure is.
And a good heat press matters significantly with this process. And if you buy a crappy shirt that is twisted or has terrible material or falls apart by itself in the wash, youre not going to have a great result.
And we added that specifically because of all the things that weve talked about with graphics already, is there are people that think that part of starting a white toner printer business is learning how to do design and they think its probably simpler than it is, or they dont have a good idea of what that process is like and realize its an expertise. Mark Stephenson: 100%, even on your ancient 1990s home laser printer, black and white. Yeah, the printers printing exactly what its being told to print. ), The goal is to get up to 300 shirts a month, Sell to referrals through that group for other shirts (events, businesses, etc).
You run a risk that the shirt-. Whats the best printer for your business or for my business?
Pick a bunch of them, buy them. Because youre forced to do that.
I dont know if its Irony. So, who do you plan to sell to?
Your customer will tell you. And the software that were specifically talking about is called Print Optimizer.
So just quality paper is really important for a satisfied business owner and happy customers.
And then last is just a little bit of that goal of how youre going to do it.
And how much money will you make each time you charge them, right? If youve recently invested in equipment or youve recently started, this is some good stuff that you should listen to and understand, and just wrap your brain around further.
So, it costs, I dont think its any secret that it costs more money to make something perfect in shape than it does to make it imperfect, right? Its just not built for that. Listen to it again, read the notes, look for the links that we put in there.
And then if you click on there, we will have a link to this article. So this is Print Optimizer optimizes your print in the name. You understand that theres not just a box of success thats going to show up on a pallet, right? Mark Stephenson: You bring in an image and then you manipulate it and change it and make it work, make it look beautiful with the printer. Or you use a graphics agency.
So even temperatures is a key. You need to have great art. And if you are heating one area of a transfer hotter than another area of your transfer, the probability of that transfer adhering to the shirt and looking the way you want is particularly low. Youre going to need a new press. And the person youre talking to is going to qualify their answer.
Which is us, which is ColDesi. Now youre going to try to find the right printer.
Mark Stephenson: Because you can buy just a Lets say you never driven a vehicle before. Marc Vila: Yeah, theres very small percentage-.
They are facts.
If you want to use If you want to sell shirts that people are impressed by, you should use t-shirts that impress you, then impress them too.
Yeah, thats a great way to put in. And then you can recreate that in a single step.
It is an amazing advancement in transfer printing technology that is changing the transfer printing industry for t-shirts and so much more! Mark Stephenson: Thats the optimal size. That dont feel good. The price of a blank shirt often is related to its quality (outside of branded apparel like Nike, Adidas, etc you will pay extra for the brand). More important than you would even think, right? If you use the cheaper shirt you can buy, you should expect the cheapest outcome and quality that you can get.
One of the reasons that I wanted to do a podcast on this is because Im one of the people that responds to Facebook comments and Instagram questions. So first and foremost, even temperature, all right? And the difference between the good shirt and the bad shirt was like two bucks a shirt. I very much like that. And I was just like, I dont even know to how to respond to him.
How are you going to make it better in the future? Yeah, and those graphics really specifically are for printing onto things in general. Its going to last longer. Mark Stephenson: So, my favorite thing that you put in the notes here is picking your nice markets.
Who do you plan to sell to?
Its not hard. So a lot of the other So you can consider one of the things that you need to start a white toner printing business is an excellent heat press.
Good paper for a heat press is just like good tires/gas for a race car, or good chocolate for cake or good food for your body.
I really like that.
Hows that sound?
And then thats it. If you put better grade paper in there, youll get a better quality print out.
I know that we did an article on it. Ive been on one of those.
Or you can go to digitalheatfx.com, fx.com. Check out both of our systems below to see which is the best one for your business needs.
Goal: How many shirts would you like to be selling a month in a year? Yeah, not more than once.
That its not just about, well, let me find paper out there and let me find a printer out there and let me find software out there.
So you go online where you buy your shirts, hopefully you buy some shirts at colmanandcompany.com, because weve got blanks there. So who do you plan to sell to, right? But youre going to need things to finish your press, like finishing sheets or silicone sheets, things like that.
You cant drive that on the road without repercussions without that license. And how your shirts wash and feel and look in general with the final product you deliver to your customer is affected by what paper you use and how good it is. You cant drive that on the road without repercussions without that license. Were not saying that the only good quality white toner printer paper is the EZ Peel brand of paper.
Its business management software, where you can save exact settings how you printed for a customer, including how many you printed on a sheet and have that in a file. Thats a brand, right? Overall, though, a lot of this spills into what you need to start a t-shirt business in general too.
Thats what they deal with, embroidery and digital printing and transfer printing. Just because everything is so much the same. I printed a picture from a phone.
Or less.
It can control how much white toner you put down. However, maybe it was at a park and theres a dog doing his business background. Its paper shaped and it kind of feels like paper. Does it come in childrens sizes because you have children there? What you need to start a white toner transfer business, This episode is inspired by an article written on. And this is like your printer management software.
And one guy was upset that we didnt test all of them. Even further, youre not going to use that race gas in Honda Civic. I love that. I was just going to say, delivering small packages. Its just the wrong system, right?
Marc Vila: Delivering small That would just seem silly. So this also give this episode some longevity as well, but theres a lot of information on the different models of printers. Theres just a lot of different ways. And then thats it. Everything we say from here, were just going to copy it and then were going to record a different a intro and just say, sublimation business, DTG business.
Marc Vila: If its warped and stuff like that, thats uneven areas. If you can buy heat press strips, and the actual heat that comes out of there. So saying that youre going to have to maybe cut a background out or blur something or add text or remove text.
We didnt write that down, but we should define it for a moment. Bundled together with the incredible Hotronix line of heat presses and the best expertise in the industry.
Just how it reacts with the polymers and how opaque the polymer is, and the degree of that changes all this other sciencey stuff. The print on the shirt doesnt match what I see on my computer screen, right? But these are a lot of the core things that we hear about out that frustrate people, which is why we put this episode together, is just, I mean, lack of a plan, lack of graphics, lack of Just not understanding why none of the customers are happy with the shirt when you bought the cheapest shirt you could buy.
What do you plan on charging them? But these are a lot of the core things that we hear about out that frustrate people, which is why we put this episode together, is just, I mean, lack of a plan, lack of graphics, lack of Just not understanding why none of the customers are happy with the shirt when you bought the cheapest shirt you could buy. Mark Stephenson: There you go.
And it also might be silly to buy a Chevy 2500 diesel truck for like Instacart or grocery delivery. Some prints on 11 by 17.
So what we would define as white toner printing, right? Learn graphic arts this means get trained and practice a ton.
The generic term, and you can learn more about that because its an established kind of software tool that improves the relationship between what you see on your screen to what prints out.
Marc Vila: Right?
This is 250, 350 degrees. Which is why if youve seen, and a lot of people have seen our Digital HeatFX ads on Facebook or Instagram or read articles or things like that.
I do know that the [inaudible] diet guy died of a heart attack. I printed a picture from a phone.
Some prints on 11 by 17.
So now that weve got paper, next on the list, we have two things left on the list.
And with a pullout drawer or a swing away, basically the top, the hot part lifts straight up and then moves.
And then theres one last thing we wrote here which is optional, but I just think its really important. So you mentioned it being like a RIP software, which it is. We cant guarantee the results. And I just want to point out one thing about the control color saturation, and other print effects, because another comment that you hear is about the color of the shirt. Putting down more might make it bolder or brighter. Mark Stephenson: But if you decide to buy a Digital HeatFX System or another white toner printer and you have your own heat press that youve been using for years, its been fine on your vinyl or whatever process that youre using and you decide to risk it, dont get mad at us. Im not sure whats that like. Marc Vila: EZ Peel, great. You have to sell things.
Oh, thanks for saying that. And for the most part, they have one thing to sell you, thats the one thing they will sell you.
Hey everyone, and welcome to the Custom Apparel Startups Podcast. Its a great ingredient.
In a clamshell youre working under the heat physically.
And then you answer those questions and you let it keep going through and you live and you learn.
Because if you bought a Corvette and then turned out you are doing general contracting like flooring and tiles and drywall, it would be silly to have a Corvette with a tow hitch on it and just try to bring around all your supplies on that. Mark Stephenson: I know that we did an article on it. Mark Stephenson: Yeah.
Yeah. Mark Stephenson: I know you meant say niche markets, but it says nice markets and I like that too. If it comes off the first time its washed, then you wont know. Theyre not t-shirt printers, but they know about t-shirt printing and they produce graphics for that. So the first thing, the first step and starting a light toner printing business is just having some sort of a basic plan.
Then you pick the ones that work best for your business based on all those factors, the price, the way it feels, the way it looks, the style of the shirt, the cut of the shirt, how it fits your customer base.
So just quality paper is really important for a satisfied business owner and happy customers.
It doesnt mean its not just like, well, go buy heat press. Marc Vila: So now that weve said all that, theres various models of printers and I think really honestly if we talk about them all its boring and its a sales pitch.
Yeah, its simple, right?
Cold Wash, tumble dry low (or hang), wait 24 hours after print before washing, skip things like fabric softener.
If not, youre probably going to hit a wall at some point in time where youre not hitting all your goals.
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Mark Stephenson: And we added that specifically because of all the things that weve talked about with graphics already, is there are people that think that part of starting a white toner printer business is learning how to do design and they think its probably simpler than it is, or they dont have a good idea of what that process is like and realize its an expertise. Market is people named Stephenson.
And I think it just sums it all up together. How straight is the metal that they cut? So its the same concept.
But whats really important about that is well, theres two things and Ill list off some things, but theres two things that you mentioned that weve mentioned before this.
That would be silly, right? So the edges are cooler normally. For sure. And yeah, we have recommendations, of course. And then overall though, this spills into just the t-shirt business in general. Mark Stephenson: Right. This episode is inspired by an article written on ColDesi.com.
I think its important is that you said that, so these have all been curated by the experts at ColDesi and I want to emphasize that the bundles, the collection of everything that Mark Vila just detailed, the paper, the software, the settings inside the software that comes with it, the procedures on how to use it, the processes on bringing the graphics, the training on how to do everything, the support from people that know what theyre doing and have worked with the material, not just printer technicians. I mean, weve damaged printers. Think about that, because it is an art and it is graphics art software using Illustrator or CorelDRAW or Photoshop is not simple.
Essentially if you try to buy a printer and just print from Adobe or Corel, you are not going to be happy. Your washability of shirts is more than just paper but also the shirt, the software, and the process. Just some little basic things like that.
You need the right printer that fulfills the need of that plan, the needs of that plan, like the Corvette versus the F2500 or whatever it is. And thats not the right question.
I mean, its just-. Your design is going to look better.
The second thing is you can hire a graphic artist and I mean one for your business and it can be expensive, but for some businesses the cost of one employee is not very expensive because the business can afford it. Im not-. One area is hotter than another.
Then we should have started with a boat because you dont need anything, but a six pack and a cooler to pilot a boat. Ill back you. If youre going to be in the t-shirt business, you need blank shirts and you do not want to go down to your local shirt store like Walmart or Target or anything like that, and source your shirts that way, right? So, lets get back to talking about what you need to start a white toner printer business.
So Im excited for, if youre interested in getting into the custom t-shirt business, which you are if youre listening to this or any business really to kind of map out this, what you need to start a white toner printer business.
My name is Mark Stephenson.
Ive been on one of those. Youre going to have designs you sell, and youre going to do some custom designs.
Marc Vila: Yeah. And if you send them a file to test because you have questions, theyre going to print it out using Print Optimizer and using EZ Peel paper.
You want to be able to You want the heat from the heat press to be able to move away from you while youre working. Marc Vila: Yeah, the printers printing exactly what its being told to print.
Marc Vila: Yeah, and we have a bunch of different models too, which is something to be said versus if somebody has one thing to sell you, they will sell you that one thing, right? No, they are not available for sale. And you can read about them too, but theres models of printers and brands of printers that are all part of the Digital HeatFX System. So, yeah, thats a great point. Marc Vila: Yeah, and those graphics really specifically are for printing onto things in general.
Yeah. I mean, thats the truth of it. Yeah, thank you. So who do you plan to sell to, right? And for the most part, they have one thing to sell you, thats the one thing they will sell you.
Yeah. That dont feel good. So if that answers all of the questions that Ive seen online, like I bought this whole system and I didnt realize I would have to do my own artwork. Youre going to practice a lot and its going to take you months of learning and years to perfect. Yeah, and we try to talk about it as much as we can too.
So lets go into.
Its paper shaped and it kind of feels like paper. Mark Stephenson: I mean, and the sad part is that these are all stoppers. And then the same with temperature, right? Now if youre in a smaller sized town and theres really not a print shop that can do on-demand printing in your area, well, then youre filling a need for a local market.
Curated is really a great word because weve gone out into the world and done and found all these things so you dont have to go through the trial and error that we did. Mark Stephenson: Im going to say its not. Maybe, I mean, but probably not because it was the first time they ever kissed and it was being put on a shirt. So when we talk about printers theres models of printer, and then there is the complete printing system.
But its using white color toner to print on things. You can make adjustments and saturation and positioning and all that stuff. The Fora platform includes forum software by XenForo, VerticalScope Inc., 111 Peter Street, Suite 600, Toronto, Ontario, M5V 2H1, Canada. Marc Vila: And its like, okay, I mean, I understand the frustration and we want to help you with that as company and as all the people that work at ColDesi want to do.
Is obviously if youve heard of a toner before, right? So, anyway, yeah.
Mark Stephenson: I was just going to say, delivering small packages. When you print on paper at home, you print on white every time. Its a hot topic when it comes to white toner printing because part of making a t-shirt transfer with white toner is often, not always, its often marrying in a heat press a couple of different sheets.
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