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northwestern product management certificate

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Reach out to the program leader to discuss any challenges you may have in completing assignments. Explore the principles of Agile development, Agile methodologies (Scrum, Kanban, etc. A distinctive cross-disciplinary approach puts the Kellogg advantage to work for you. Immediate repayment, interest-only repayment, and deferred payment options available. Executive Education offers only non-degree programs and each participant receives a certificate of completion at the end of the program. Demand for product managers who can align all the stakeholders involved in launching or enhancing a product while also providing a strategic vision is high. August 30 Reach out to the program leader to discuss any challenges you may have in completing assignments. Address the definition and creation of the "whole offer" the Make, Buy, or Ally decisions. She also teaches part-time at Jolt.io and is co-writing a book on remote work. This program will equip you to think like the CEO of your product or service, all in a flexible, online format. Learn about the scalability of products versus services. and move from insights to action. Who is Emeritus and what is their relationship with Kellogg Executive Education? Module 4: Product Discovery and Requirements Definition. Please note that loan applications should be submitted no later than four business days prior to the enrollment deadline due to processing time. Professional Certificate in Product Management. No. You will build and manage a product roadmap through user research, prototyping, and product analysis. Manage strategic partnerships and strategies for ecosystem development and growth. at 12:00 AM, January 10 Kellogg program leaders will review assignments, discussions and exercises to determine participants understanding of the material. Discover how a company might grow product sales through customer development, market development and demand expansion. Could a learner choose to opt out of some topics? Module 16: AI and ML for Product Managers. and demand expansion. No. Detailed instructions will be provided while you are in the program.). Professor Sawhneys clients include Accenture, Adobe Systems, AT&T, Boeing, Cisco Systems, Dell, DuPont, Entergy, Ericsson, Fidelity Investments, GE, General Mills, Goldman Sachs, Honeywell, Intuit, Jenner & Block, Jones Lang LaSalle, Johnson & Johnson, Kellogg Company, McDonalds, Microsoft, Nissan Motor Corporation, Raytheon Missile Systems, Rockwell Automation, SAP, Sony, Teradata, and Textron. Accelerate your growth: build an outcome-based partnership between Kellogg and your organization. at 12:00 AM, Early-career professionals with one to five years of experience as a product manager or in a product support role, Professionals making a lateral career move from an adjacent field, such as engineering, user experience (UX) and user interface (UI), marketing, or sales, Tech-intensive services organizations, such as banking/fintech, IT products, and consultancies, Technology organizations, including electronics/hardware and e-commerce, Product-based organizations, including retail and fast-moving consumer goods, Health care, advertising, media, education, and agriculture, Master the end-to-end process of discovering, designing, developing, delivering, and managing products, Learn the strategic thinking and tactical implementation skills needed to become a professional product manager, Gain certifications in product management tools and methodologies, including project management, A/B testing (Optimizely), and analytics (Google Analytics), Hone your communication, negotiation, and influence skills to manage people and relationships effectively, Apply frameworks and tools to develop a start-to-finish, Define the characteristics of a product strategy, Differentiate among the applications of product strategies across industries, Create a Vision, Values, Methods, Obstacles, and Measures (V2MOM) for an organization, business, or product, Determine the skills required to be a successful product manager, Articulate the nature and source of customer insights, Utilize customer insight tools to transform insights into action, Conduct customer research for a specific product, Analyze product opportunities using the JTBD framework, Define the key points of finding product opportunities, Utilize the R-W-W framework to assess product opportunities, Create a discovery hypothesis and an MVP experiment, Identify key points of the discovery hypothesis framework, Determine the functions and characteristics of a product requirements document This is an online program in which a topic module is introduced each week and the learner is expected to watch the video lectures, participate in the live webinars, complete the exercises/activities and take the mastery quiz at the end of each week to progress to the subsequent weeks topic. With Kellogg Executive Education, you learn by doing. Gain experience in product management tools and methodologies including project management, A/B testing (Optimizely), and analytics (Google Analytics). sydex Learn how to define and understand your key audiences and choose the most appropriate route(s) to market. Specifically, this module will address relationships between the product manager and the engineering team, sales organizations, customers, and executive leadership. Learn how to create a discovery hypothesis, measure product-market fit, apply the MVP framework (user stories, epics, and themes), and address the Agile requirements document. kellogg northwestern emeritus As you consider all the different directions your career could turn, Kellogg Executive Education wants to help you make an honest evaluation of the optionsand the skills that will deliver the most commercial impact for employers. Module 18: Managing Stakeholder Relationships. market (SOM) for a specific business scenario, Analyze the steps of a business case analysis, Understand the impact of downward and upward line extensions, Determine the best business model for your product or service, Understand user experience (UX) vs user interface (UI) roles and characteristics, Assess a product's feasibility, viability, and desirability, Create a wireframe for a product and define the Five S's, Describe the key components of the Agile method of product development, Define the principles of Agile development and Agile methodologies, Understand the principles of scrum and utilize the SAFe 5.0, Utilize product planning tools to develop a product roadmap, Describe the required components of a product roadmap, Articulate how to link business strategy to product development, Understand the concept of prototyping and its importance, Choose the best route to market by analyzing your audiences, Define the primary value proposition for a product, Discuss best practices for product launches, Differentiate between internal and external communication skills, Learn how to communicate effectively, run productive meetings, and deal with difficult situations as Participants will need the following to access the Product Strategy program: Yes. Professor Sawhney is a globally recognized scholar, teacher, consultant, and speaker specializing in business innovation, modern marketing, and enterprise analytics. Additionally, identify the hidden benefits of impactful written communications, running efficient meetings and dealing with difficult situations. No. How much time is allocated to complete assignments? We hope you find the same. Previous participants come from a wide range of industries that include: Module 1: Introduction to Product Management, Module 2: Customer Insights for Product Innovation, Module 3: Analyzing Product Opportunities, Module 4: Product Discovery and Requirements Definition, Module 6: Financial Analysis for Product Managers, Module 7: UI/UX design for Product Managers, Module 9: Product Planning and Roadmapping, Module 12: Business Communication for Product Managers, Module 13: Managing the Partner Ecosystem, Module 14: Managing Product Evolution and Growth, Module 16: Data Science and Analytics for Project Managers, Module 17: Machine Learning and Data Tools, Module 18: Managing Stakeholder Relationships, Module 19: Product Management for Services Organizations, Mohanbir Sawhney His #1 approach for getting user feedback: Can we just ask them? Steven lives in New York and travels voraciously. models and business model taxonomyFreemium, Software as a Service (SaaS), and marketplace models, and equip yourself Learn why its critical to have a product strategy, and how it may vary in different types of organizations. Participants will need the following to access the Professional Certificate in Product Management - For Women program: PLEASE NOTE: Google, Vimeo and YouTube may be utilized in the program delivery, Yes. at 12:00 AM, March 15 at 12:00 AM, October 20 Mid- to senior-level executives and individual contributors who contribute to product strategy. Click here to know more. PLEASE NOTE: Google, Vimeo and YouTube may be utilized in the program delivery. - McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology & Innovation. Through his career, he has developed a specialty in leading machine learning and artificial intelligence products. at 12:00 AM, End: Get an overview of the product launch and No. In this final module, you will complete and submit the capstone project: creating a product management plan for developing a product and taking it to market. Learn what you need to succeed in this role and what makes an outstanding product manager. Office hours will be held during the program and all participants are welcome to join in with questions or to discuss assignments. No. *This is a sample of our Program Leaders, that may change for upcoming cohorts. Learn the definition and importance of business models, business model taxonomy Freemium, SaaS and marketplace models and equip yourself to choose the right business model for your product. This certificate does not count as credit toward a degree. Kellogg program leaders will review assignments, discussions and exercises to determine participants understanding of the material. There will be 2-3 live sessions, led by faculty and/or subject matter experts, delivered during the course of the program via a video conferencing platform. However, learners may request deadline extensions to accommodate for business and personal conflicts that may arise during the program timeframe. December 15 Module 2: Customer Insights for Product Innovation. Address the definition and creation of the "whole offer" the Make, Buy, or Ally decisions. These sessions provide learners an opportunity to listen and ask questions, and while they are valuable in enhancing the overall experience, attendance is not mandatory. Discover how a company might grow product sales Learn from our esteemed faculty in a rich, interactive digital environment, and equip yourself for a new, dynamic business landscape. product.

at 12:00 AM, End: August 2 Modules are opened at the beginning of each week and have quizzes/assessments at the modules conclusion. Our participants tell us that taking this program together with their colleagues helps to share common language and accelerate impact. Kellogg Executive Education is partnering with Emeritus Institute of Management, an online education provider, to develop and deliver this program. Can participation in this program be counted as credit toward a degree, either at Kellogg, Northwestern University or another academic institution? Professor Sawhney holds a Ph.D. in Marketing from the Wharton School of the University of Pennsylvania; an MBA from the Indian Institute of Management, Calcutta, and a Bachelors degree in Electrical Engineering from the Indian Institute of Technology, Delhi. strategy, product positioning and messaging, and Learn about the nature, sources, and tools of Since 2014, Steven has shared his knowledge and expertise through coaching and teaching product managers in a variety of settings. Start: All live sessions are recorded for later viewing. Josh Quint has worked internationally and led teams of product managers in the construction and plumbing industries with a servant leadership approach. sydex northwestern tong matthew alumni university

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northwestern product management certificate

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