Iconography with much more visual prominence: Forget about minimal and straightforward icons in your design. Much like in the previous example, the team eliminated obstacles in the users path to the checkout page, making the shopping experience smooth.
There are now ways to incorporate micro-interactions into your emails, allowing your audience to have a more engaged experience with your content (hovering over your buttons, small content reveals, etc.).
As a result, even though the team member, not an outsider, leaves feedback and promotes the product, the review still builds trust, cultivates loyalty, and certainly appeals to the subscribers, compelling them to visit the shop, thereby driving engagement. To stay on-trend, you must incorporate vintage imagery in the emails you send in 2022 and beyond. Think magazine covers and try to replicate them on the email youre designing. Everyone wants to feel privileged and valued, and therefore, creating hyper-personalized experiences is imperative to stay in the game. Brand image: Staying consistent and looking reliable is very important in these uncertain times. It is interactivity that will achieve all your email marketing goals. Postcards is among the most popular tools in the email marketers arsenal to craft awe-inspiring and high-converting email newsletters. 
Founded almost 20 years ago, Toast Studio is a content agency with a team of content marketing experts at the centre of hundreds of media and marketing creators. Here the review was turned into an interview with a playful zest. We have everything you need to make money. Use neon colors sparingly in a single email. With maximalism, think flashy designs, bold typography, vibrant colors, and multiple images. However, as you dive into the content, you will see that it was made with the subscriber in mind. This trend works as a two-way street that benefits both sides. 
However, not every email will bring you high returns. Trends in email design are a reliable source of changes. Although email accessibility should not be called a trend, it is our duty to make communication in the digital world open to everyone, the sad truth is inclusivity is still subject to ignorance. Emails designed with practices from the early 2000s will only result in a high unsubscribe rate. On the phone or by videoconfence you have access to our experts with one click. Drag-n-drop solution for your static website to quickly host your static website. Therefore, be ready to embrace the power of the dark side and treat your subscribers with email designs that provide optimal contrast and generate such feelings as power, elegance, and sophistication. There are questions, answers, and fantastic illustrations that accompany the text and lighten the atmosphere generating friendly positive vibes. We would recommend keeping your monochrome emails short so that the reader doesnt find them monotonous. Embed high-quality images, include minimal text, opt for clean layouts, and choose a muted color palette. Be it high-waisted jeans or scrunchies; people cant seem to forget the past. We talk about branded content, storytelling, content marketing, television production, and even more. Use such colors for elements only. The newsletter from Italic is centered around user-generated content. When your prospects can see your product from all sides, it boosts their confidence and trust in your brand. The email design from Salomon is a typical example of an editorial style used in practice. The below email from Moo ticks all the right boxes. There is a section of the most popular items and direct links to product pages so that users can avoid the whole hustle of searching for them manually. Vogue, GQ, and Elle - what do all of them have in common? Next year, your email designs should be exclusive to subscribers. Get website downtime alerts by phone call, SMS, email, Slack, etc when your website went down. Responsive Format. AMP for email brings modern app functionality to email, enabling you to create rich, interactive content to improve reader engagement. The senders name (often forgotten, but also has an impact on open rates). They will help test your campaign across various factors, providing you with a thorough report to eliminate all possible mistakes, avoid spam filters, protect your reputation, improve security, and increase deliverability.
It is a well-played card of FOMO (fear of missing out). If you want to play it safe, add a blinking neon sign to your email. Think about those automatically generated emails that offer you 60 products similar to what you just saw on their website. The email design from Caribbean International takes advantage of interactive marketing, offering their subscribers a truly immersive visual experience. What you can see here is a regular email newsletter that subscribers get from the company every week. Sending animated emails is a sure way for grabbing your audiences attention for long. Show diversity in your email design by including people of different ethnicities, appearances, religions, sexual preferences, and abilities. This will create a fantastic visual depth, keep your loading time acceptable and give you control of what to show first to your subscribers. The best part about social proof is that you can get it from your clients and even win some extra bonuses for your brand because people love to be heard. In the example below from Google, recipients are asked to choose a color directly in the email: We (very) briefly touched on two important trends above, but we also wanted to share a great infographic by the Content Marketing Institute team that also explains 4 additional trends were seeing these days in email marketing campaign design: And as you will be reading through this infographic, ask yourself: how many of these are we already considering in our email initiatives? It enhances the overall impression, spices up the user experience, and, most importantly, reinforces the hero area. Also, include a single feature image for a cleaner email layout. 2022 is all about illustrated approaches, intricate and complex scenes, and, of course, bright color palettes. It takes advantage of a traditional news magazine layout. Lets consider two fantastic examples: an email from Caribbean International and an email from Protest Sportswear. To combat this unfavorable situation, email marketers have come up with subtle animations. Along with a fantastic email design made with the trends in mind (there is a dark mode, bright gradient elements on the foreground, illustrations used as icons, gorgeous centerpiece, and stylish typography), the team employs animated gif to spice things up. The team behind this market research company has found out that negative reviews may easily ruin a brands reputation, while positive ones may regain it in 88% of cases. Therefore, combine your knowledge and experience with AI to speak directly to your clients needs and expectations. But by incorporating interactive elements into your emails, engagement will most likely be the outcome. According to a study by Bluecore, more than 64% of millennials and 60% of Gen Z believe that email is the best channel to communicate with the brand. Again, the solution is simple and pretty standard, but it works because people love dynamic effects in emails, even those that are skillfully imitated with the help of image formats. Well focus on two of them, taken from a recent infographic from the Content Marketing Institute that delves into 6 major trends on the topic (weve embedded it at the bottom of this page). Lets take a look at some representative examples to get some hints. Did you know that almost 82% of people use dark mode on their phones? People need brands that exude an image of stability. Therefore, it is no time for significant changes and renovations.
Its only natural for people to demand emails that are compliant with their email applications or browsers dark mode. Remember people already expect brand dynamic elements. Pastel colors are associated with calmness, softness, and peacefulness - a total necessity in todays anxious times. Dark mode and neon colors: Much like this year, 2022 will be wrapped up with dark mode, which means the foreground elements will become brighter and lighter. Interactive emails not only capture your audiences attention but maintain it long enough for them to convert. Instead of adding full picture animations, try making a singular element of an image animated. You need to send personalized content, establish a personnel connection with the subscriber and tug emotional strings by making the newsletter valuable and hyper-personalized. It treats the audience with visually-pleasing design and unobtrusively explains things bringing value to the client. We dont think so. Even though interactive marketing is our future, you still should exercise caution since email readers might still let you down by stripping out a lot of crucial JavaScript-powered details. Maximalist emails are everything that minimalist emails are not. To unleash its powers, email marketers capitalize on the design since, along with offer and hyper-personalized experience, it is the key to success. In addition, it will push the community to be more protective of their data. If you follow the steps of Mark Robbins, a pioneer in this direction, you can do almost everything because his strategy implies creating several options of the same email: static and dynamic so that you can reach the audience no matter what, or populate dynamic option with fallbacks. It is minimal yet utterly sophisticated. To meet this tendency, ensure every newsletter has a distinctive footnote with unsubscribe option and link to manage preferences. In addition, it is the simplest and cheapest way to revitalize email campaigns. While the consideration of having simple, succinct and effective emails has been important for a very long time, this one related to micro-interactions is more recent and is the result of new technical capabilities of many of the most popular email clients. Privacy will be a talk of the office in 2022, primarily because Apple established new standards for digital newsletters in September. Two years ago, it was only recommended to use more interactivity to enrich user experience because email readers were not ready to handle this active part. According to Litmus, 4 out of 5 marketers would rather give up on social media than email marketing. Newsletters: design trends for 2022 [Infographic], 460 Ste-Catherine Street West, #307, Montreal (Quebec) H3B 1A7, a recent infographic from the Content Marketing Institute that delves into 6 major trends, a great infographic by the Content Marketing Institute, Webtoons, a content format that delivers comics, vertically. One up-and-coming design trend for 2022 is to follow an editorial approach for emails. Just consider the researchers conducted by eMarketer. Dont get us wrong; neon-colored emails work wonders but so do emails with pastel colors. You can also use pastel shades when communicating negative/upsetting news, such as cancellations or account closures. For instance, employ sliders or galleries to display lots of data within one container. These impressive numbers have proved to us that despite the pandemic, email marketing is alive and well. We use cookies to ensure that we give you the best experience on ourwebsite. In practice, that means you need to define the best option for all crucial elements of the email campaign, such as: In addition, trigger emails based on subscriber behavior and preferences and show your appreciation by maximizing such email marketing strategies as Birthday messages with discounts, Thank You notes, Early Access Invites, Customer Appreciation Emails, and Gift Card Emails. The following email from Litmus shows the same email but in both light and dark modes. Not only that, but people arent shy of raising their voice against brands that dont show representation in their marketing communications. Dont get us wrong; we dont only mean black or white emails. As we have already mentioned in our guide on How to Prepare Your Email Marketing Strategy for iOS 15, this new iOS version will dramatically affect email marketing strategies because it will hide such important information about subscribers as open rates and deliverability rates. Use interactivity to explain complex notions. It is time to take advantage of the new technologies. Therefore, it is only logical to create an email design that satisfies these cravings and targets emotional responses to cement the connections between subscribers and brands. Social proof has never been so crucial in email design. Some brands love to add avatars of their clients and their bio next to the feedback, while others prefer anonymous reviews. Use rollover effects to bring more helpful information on the spot. For some companies, volume doubled. First, support for interactive features has improved in the upgraded versions of iOS, AppleMail, and Android clients. You can go for different options: Three critical things should guide you when you choose one of those approaches.
Recent studies conducted by Return Path show that email marketers who used AI tools in their campaigns the previous year noticed growth in deliverability, user engagement, and, most importantly, revenue. As a result, the email is informative and helpful; it advocates the brand and generates traffic. Although it is made in a playful manner, it still accomplishes its mission. How do you secure these numbers for your brand? Segment your subscription list by age, location, occupation, and gender to define the best option for each group. Their careful selection of imagery and articles have made them a class apart. But, should you try them all? This email from Thnix gives you some great insights on how to show feedback from your team member and with all that sound natural, unobtrusive, and genuine.
Two call-to-action buttons lead to two different sections so that subscribers can get to the right place in no time. The solution is nothing new, but it works here. Plus, there is a block with related items that makes this experience feel complete. White-Labeled. Note how it should be done to look organic and unconstrained. However, it does its job perfectly because it gets straight to the point and appeals to users desire to put their cents in. , Copyright 2010-2022. People are extremely cautious about sharing their sensitive personal information. First, it starts with the introduction that evokes positive feelings and sets the right tone. However, it is still powerful. Nevertheless, it still does its job perfectly well. While the first section is dedicated to promoting sportswear, the next section is used to lure users inside the funnel and convert subscribers into leads. It is a Thank You note placed right at the beginning of the speech and at its end. You can even change font and button colors when the email converts to dark mode. However, restrict their usage to only headings or words you want to emphasize. While that may be true, you simply cant reply upon emotions to persuade your audience - you need to appeal to their logical minds as well. So, do not expect your subscribers to share their preferences with you that easily. Do you want to know how to express urgency in an email? Social proof is a powerful instrument that influences users decision-making process and offers substantial benefits for the brand, like building trust in the company and inspiring loyalty. Always prioritize your audiences tastes and expectations. They will also help with better forecasting for your business future and strategy, generate ideas that will resonate with the audience, indicate early signs in market fluctuation, give hints on how to improve your business model, and most importantly, save your money and time by offering solutions that achieve marketing goals. One email design trend that will result in multiple conversions is 3D imagery. But, not any 3D image will work - only include those that are of your products. However, if you want to play safe, it is advisable to stick to one of the following scenarios: There is a lot to choose from, starting with time-proven options like animated gifs and ending with innovative ones like contact forms and sliders.
As a result, the email drives engagement and generates traffic precisely what is needed for any company out there. Its no wonder why they are included in our list of email design trends for 2022. According to recent studies, almost 90% of customers check out reviews before buying, whereas more than 50% of them consider feedback a critical factor in their shopping decision. The deal is, 2022 will bring two significant problems to the email marketers. Finally, there is a Thank You note right at the bottom that leaves a positive impression. Creating 2 versions (light and dark-based) of the same email, Add a surrounding reel or polaroid border, Include a timestamp towards the images bottom. How is this possible? The team has added everything subscribers may need to feel free in their relationships, such as Unsubscribe link, link to manage email preferences, link to users account, and quick access to support team. Actually, a number of things: There are so many small tricks intertwined with the personalization and bright and energetic design that this solution could not help but work. This strategy cements the relationships between the subscriber and brand, increases loyalty and trust, and proves to clients that they have made the right choice by staying with Grammarly. Why do people love the dark mode? Everything is here about the user: achievement, productivity level, mastery level, vocabulary analysis, total words checked by Grammarly, even suggestions to blog posts are based on mistakes that the subscriber has made recently. The following email from Ilia is a monochromatic masterpiece: The above-discussed 12 email design trends are worth following to improve your email marketing game. Traditional news magazine-style: It implies a multilayered layout, high-quality photography, gorgeous typography, and muted palette that, in the end, should bring about a luxurious atmosphere. There are three blocks and two call-to-actions smartly placed on the top and the bottom of the design. The subscriber can even choose the color. There are many strategies help to do this; however, one of the most viable ones is to follow modern email design trends. Like it or not, people trust reviews and personnel recommendations most of the time, making user-generated content a number one trend for 2022. It is a special discount served as a gratitude gesture for being a loyal fan of the brand. Today the situation has changed dramatically. Madewell used a pastel blue background for its following email: In todays day and age, there is a high demand for brands to be more inclusive. Hence, dark mode for emails is one email design trend you must be following. A simple email is a great way to respect your recipients time. It screams brand on all fronts and at the same time brings value to the audience right from the get-go. Includes more than 100 components to help you create custom emails templates faster than ever before. To create emails that attract and convert, you must design considering whats trending in todays day and age. The most popular AI platforms are Validity by Return Path, Zeta Global, and Phrasee. The email hits all the accessibility essentials: it is responsive and mobile-friendly and has all attributes set like alts, meta content, and aria. Consider email design from Output and email design from Amass as great examples. That means that addressing the person by name or offering a specific discount will not be enough. Everything here is simple yet well-thought-out. No need to code - just drag and drop to modify templates. So, what trends do you need to follow to make your email design rock in 2022? In addition, there is a personal note from the CEO. Hence, promoting buying behavior. There is traditional navigation, a hero area, a section with content, and a footer. Apart from compelling users to take action and dragging them into the sales funnel, it also tells stories, conveys the proper gamut of emotions, establishes necessary atmosphere, and brings positive emotions to the subscribers to nurture them, retain them, sometimes even bring them back when it seems that everything is lost and of course improve brand image and relationships. For example, transform boring lists into blocks with animated gifs. To clear the air, its important to understand what a dark mode email is not and what it is. For instance, use animated gifs to show how your product works or how to benefit from the new feature. Many approaches help achieve this: Create content manually, benefit from personalized tags, or do a series of A/B tests. The latter energizes the design, brings options into the spotlight, and enriches the user experience. You can make emails interactive through the following ways: The following email from Moo encourages engagement in an attractive way. Our useful services seamlessly integrated with each other and our products to get you to the finish line faster. Much like the previous example, email design from Amass is a part of the promotional campaign that advertises the product and at the same time advocates the brand. Be wary of not adding too many 3D images as it can appear distracting and drastically increase the email size. She shares her own experience and, at the same time, promotes the product. They provide signs of what works and what does not. This strategy also removes actions that may ruin the conversion funnel by creating a faster and smoother journey for the customers and making them more inclined to act. Simplistic email designs are not whats going to make their jaw drop. That also means that mediums outside of email marketing, such as landing pages, checkout forms, and all sorts of destinations, should be personalized, individualized, and pre-filled with your clients data. An email like this will demonstrate two things: In the Dims brand example below, the email focuses on one product (a stool) and one thing (customer reviews): This second trend has really taken off in recent years. You need to be smart with dynamic gifs. Subscribe now to receive discounts, news, and updates. They display luxury and indulgence. Incorporating neon colors in your email design is an easy way to stand out. For example, you may allow your subscribers to set typography size or adjust design mode options (choose a light mode or dark mode). Minimal, yet brilliant. It has everything to compel the subscriber to visit the website. Nike has once again nailed it out of the park with their 3D email design. For the time being, according to Litmus statistics, 91% of subscribers expect interactive content, but only 17% of companies satisfy this craving.
So, what is inside? You can always ask about your audiences preferences through survey-based emails. The design of the email content (this article will be focusing about this). Did you know that email marketing has the highest Return on Investment (ROI) amongst all digital marketing channels? This will give great insights into improving future email campaigns for this particular user and even enhance strategy on the website. At first sight, it seems a bit generic due to the vast hero area with a standard offer. That means you need to ensure such things in your email designs as: On top of that, a dark mode that is gentle on the eyes and increases the contrast between foreground and background will dominate next year. And they already work. Finally, it is a pricing plan with benefits and reduced prices that summarizes everything in a visually-appealing manner. And the secret to their success lies not only in a great product but also in effective retention campaigns and personal connections that the company establishes with every client. Smart. The idea is simple yet ingenious. You wouldnt expect Vogue to send neon-colored emails. Consumers today are more aware than they ever were before. Stick to your guns and capitalize on your philosophy and brand image. As practice shows, they give up their data only in exchange for more personalized offerings. With over a thousand ready-made HTML email templates that follow the latest trends, you can design beautiful emails within minutes. Again, it is pretty compact and minimal. As for the rest of the accessibility features, the team has defined all necessary alts for images, set meta tags, attributes, and arias, adjusted the size of the tapping areas for various mobile screens, and ensured the layout works consistently across all devices. Well, below are some answers: However, theres still a lot of confusion about dark mode emails. The middle block is all about the feedback broken into digestible portions. Different elements impact about the success of an email marketing asset: Of these, email design remains one of the key elements that can contribute to the success or failure of an email marketing campaign and several key trends have become essential considerations to include in your brief to your designers and strategists.
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