Go green in 2019 with a new cosmetic collection, Pura Vida: Special offer (but only for our BFFs), Get inspiration to shop celebrity clothes, Friday deal: up to 70 percent off on cosmetics, Make a choice that makes a difference to our oceans Adidas, A fashion clothes and footwear ultimate guide, Enjoy your birthday. Free coupon inside, LAST CHANCE to Unlock Your Mystery Offer Ashley Stewart, Ritesh, Start your week with 45 percent off on cosmetics, J.Crew: We dont do this (MAJOR) sale too often, FINAL DAYS Your Mystery Discount ends soon! One apparel brand that stands out with its promotional subject lines is Forever 21: With this assertive subject line, Forever 21 grabs your attention by alluding to a future order youll certainly make from them. We collect and analyze the data from every case study and give you that data. When coupled with attractive incentives and emails sent at the right time, referral marketing turns your customers into one of your greatest revenue sources. And in the email, they greet you with a warm welcome, a discount offer, and a link to their new arrivals: All three strategies work like a charm to welcome new subscribers and theyre easy to apply to your brand. Get your free cosmetic basket, make your tan lines worth it this summer Chubbies, Michael Kors: FOOD IS LOVE: Help Us Watch Hunger Stop, Nows the perfect time for that new winter look. We also have a guide to email marketing for fashion stores that takes you through how to set up a high-converting email marketing strategy you might want to check out too. 30 percent off exclusively on fashion boots, Fabric of the Season: Linen Banana Republic, Nightwear clothing accessories sale ending tomorrow, Say goodbye to 20% Off $65 Forever 21, Discover Our New Dream Angels Collection Victorias Secret, You have to see whats there on online fashion store, OUTLET SALE SAVE UP TO 85% OFF Zumiez, Meet your favorite celebrity and shop online free, Weekend sale. From $12.99 Rainbow Shops, FINAL HOURS for Midnight Madness: Up to 80% off! . While Fabletics takes a straightforward approach to scarcity, brands like Shinesty go with a more subtle angle: Although this subject line doesnt directly highlight the current scarcity of Shinestys products, it teases their possibility of selling out. 
If youre looking for a way to boost your email opens, you need to craft eye-catching subject lines that your subscribers cant help but click.
Well, blame our inherent need to close the loop between what we know and what we want to know. One of the easiest and most effective ways to do this is by changing the sender's name to YOUR name or someone in the company that is well known. , A match made in heaven (+ it ships FREE) , Discover Our New Dream Angels Collection , Fall 2021 Ready-To-Wear Show: From Shanghai, With Love , The Autumn/Winter 2021 menswear pre-collection , Nows the perfect time for that new winter look. In the email, they compliment you further and offer 10% off your first order: AYR knows that creating a sense of belonging can pave the way for a long-term relationship between the company and its subscribers. 66 of the Best Apparel Subject Lines Weve Seen (And Why They Work), The fashion and apparel industry has always been competitive. Nicole Miller: Button me up, Button me down. Free shipping ends tonight, Dont miss out sale and extra discounts on online fashion store, calling all hopeless romantics Red Dress Boutique, My favorite fashion jewellery of all the time, A sunny chance for romance Free People, Jeans, dresses, tees and everything on sale, The Autumn/Winter 2021 menswear pre-collection Alexander McQueen. ACT NOW: 30% OFF Spring Essentials (Plus Everything Else!) If youre an apparel marketer, one of your main email marketing goals is to convert as many subscribers into customers as possible.
This means you need to up your email marketing game if you want to stay ahead of the competition. Mens Wearhouse, Save this week on lip balm and face powder, Up to 70% off > Picks for brighter days ahead Gap, Just $499 for your entire wedding shopping, This week.
Theyre 50% off (and ship free!) The company adds social proof on top of scarcity in the email, by including a quote from the companys founder Kate Hudson. Brooks Brothers, Were just as ready for summer as you are Free People. Even better, they deliver 6X higher transaction rates. DSW: Find out how you can make a difference. Alice & Olivia: LAST.DAY.DROP.EVERYTHING. Your subject line, without a doubt, is the best place to start. Thats why we built Starter Story - the only place where 3,205 founders of successful businesses share with you their exact timeline of building their business to thousands of customers. supercharge your email subject lines with emotion, Using Failed A/B Test Results to Drive Innovation, 1,000 Experiments Club: A Conversation With Andr Morys of konversionsKRAFT, How to Deliver Wow Digital Customer Experiences. Nows your chance to leave potential buyers a memorable first impression. Or why we cant stop reading novels? And in the body of the email, they warn you one more time. OUR WHITE SHIRT CAMPAIGN AMBASSADOR Witchery, Beyonce-approved autumn wear you cant say no to, Sweet launch discount (for members only! dressbarn, Got a sec? When was the last time you gift yourself? If you want to encourage referrals for your apparel brand, follow the two examples above, and craft personal and benefit-driven subject lines. While offering discounts in exchange for referrals works for many companies, Bombas uses a different referral strategy: If youre like most shoppers, youll find it hard not to open this email because, lets admit it, we love freebies. You just turned a visitor into a subscriber and got your foot in the door. Which one of these subject lines will you implement first? Jimmy Choo: Dreams are made up of these + complimentary global shipping, Got a sec? So whether its announcing a limited time or limited stock sale, pick the right set of words like last chance, Dont miss, etc. Its not a secret that consumers trust recommendations made by someone they know. From $12.99 , FINAL DAYS Your Mystery Discount ends soon! But before you go, and for maximum impact, keep these equally important things in mind: A/B testing and multivariate testing with a low-code/no-code approach, Audience builder and AI-based segmentation to create personalized experiences, Pre-configured templates for client-side experiments and personalization campaigns, Server-side A/B testing, mobile apps and connected devices optimization, Feature flag and release management platform with progressive delivery and rollback, AI and machine learning, data collection and reporting, Rigorous standards to ensure safety of data, NEW INTERACTIVE REPORT | Explore AB Tasty's Digital Experimentation Model, 52 Email Subject Lines That Work From Fashion and Beauty Brands, 408 Broadway NY 10013, New York, United States, Abtasty-icon-professional-network-linkedin. Be a VIP in the city of cosmetics and explore the parlour, youve never seen CHIC like this Revolve, Jimmy Choo: Dreams are made up of these + complimentary global shipping, 2 days only. name, location, etc), you can use this to benefit your subject line and catch your readers attention. So much so that a third of your email list decides whether to open your email or not based entirely on its subject line. Its exactly why this email from The North Face works. Industries, markets, and trends - youll get access to the worlds biggest, living, breathing database of 7,504 business ideas, side projects, and products to sell. 
And we are asking more every day. So whether you struggle with writing catchy email subject lines or are just looking for some inspiration, these examples are sure to help you boost your open rate. Our team of 15+ are working every day to find more entrepreneurs, uncover their secrets, and put them in front of you. Did you know that 33% of email recipients open emails because of an engaging subject line? Another company that uses a personal tone in their abandoned cart emails is AllSaints: After addressing me by name, the company makes me wonder what Im missing out on with this subject line. Uncover the growth strategies that founders are actually using. newDocumentReady(function () { Turn one-time buyers into repeat customers. 
But, founders do not fail because they make the wrong decisions, they fail because they dont make a decision at all. Some are proven examples from other successful campaigns, and some are creative ideas to inspire you. These are the prettiest sandals! Seray is a Product Marketing Manager at Drip. , fashion brands are competing for prospects attention. You should now hopefully have plenty of subject line inspiration for your fashion newsletters and automations. Sheln. Get 30% off, a FREE gift and free shipping. Whats more, they frame this email around your need to buy new things to wear, rather than the new items theyre selling: As I mentioned earlier, exclusivity works well in apparel emails, and new arrivals are no exception. if ($('#abandoned-cart-trigger').length) { Visit online fashion store, Soft and sultry springtime intimates Free People. Style secrets you can master in under 10 minutes, Youre one click away from shopping complete spring look, Impressed by items in your card: Buy em before theyre gone, J.Crew: What Adam Scott thinks of our suits, Anthropologie: Just for you: the inside scoop, Pura Vida: Special offer (but only for our BFFs), Sorel: Meet our exclusive Frozen 2 boots, DSW: Reviewers have spoken: BEST BOOTIE EVER!, Steve Madden: Take our shoe stylists word for it. Outstanding apparel brands often use this strategy, and American Eagle is one of them: Addressing a common pain point among their audiencenamely transitioning your wardrobe between seasonsthe company promises its subscribers a solution with this subject line.
$(window).scroll(function() { If theres one thing apparel marketers struggle with, its cart abandonment. US Polo Assn. As a principle, social proof works best when were unsure about a situation. "How do you know when you have the 'right' business idea? Its something that Paloma Vasquez points out in the essay, The Psychology of Social Shopping: In a state of excitement, people think and behave very differently. Or when you felt pangs of stress for not having bought something when there was still time and stock. Those cute dresses youve been eyeing? LOFT, Spring Essential: Our Softest Tees Banana Republic, Beauty issues solved. Send hyper-personalized messages that convert. Highlight the exclusiveness of your offer. Seeing such offers immediately activates fear of missing out and drive them to act right away. If youre looking for inspiration for the content of your emails as well, check out our collection of fashion email marketing examples here. DSW: Find out how you can make a difference. Think about the emails you receive in your inbox and what makes you click vs what gets buried - odds are, the same habits go for your customer. if (wS > (hT+hH-wH) && $(".subscribe-page").is(":visible")) { After welcoming you to their list, Shinesty expresses their typical bold humor and summarizes what you should expect from their emails: In the remainder of the email, they set more expectations by showing a few examples of their previous emails: Another angle many successful apparel brands use is creating a sense of belonging in their welcome emails. Try the platform that 265,000 brands use to grow their business.
, FINAL HOURS for Midnight Madness: Up to 80% off! ), UNIQLO: TICK TOCK! Full access to case studies, filters, and business ideas database, All access pass: All courses & guides to start your business, Wearable memories start with details Tommy Hilfiger. GO, GO, GO! At Starter Story, we search the internet for the doers (the people who act rather than merely talk). It catches my attention by using my name; and. To give you some perspective, 35% of email recipients open emails based on subject lines alone. New sunscreen creams. We hope you enjoyed our guide + list of 324+ creative fashion & beauty email subject lines [2022]. To inspire your next email campaign, we collected the 66 best apparel subject lines sent by exceptional fashion brands and divided them into seven categories for your convenience. Emotional states trump rational thinking; its easier to sell to consumers when they are excited.. Its your birthday! Creating this association in your mind, Shinesty implies scarcity in their subject line. Think of what a customer fears, dreams of, desires and wants in a solution or product. Email is the perfect medium to deliver your discounts and offers. But theres obviously more to an email campaign than just its subject line. You cant do this to us, Want To Win a $500 CK Voucher? A highly actionable collection of ecommerce marketing tips and tactics straight from our experts. carters, Summer Awaits No, Youre Not Dreaming boohoo. Add social proof (drop names and numbers). Up to 80 percent off on cosmetics, Add a splash of color with summer new arrivals Scotch & Soda, Support sustainability with the new Emporio Armani capsule collection Emporio Armani, Make space in your wardrobe for limited edition clothes, Dont just take our words. When you click the email, you see MeUndies celebrating a milestone: And you cant help but think, This many people cant be wrong.. Similar to Fabletics, AllSaints also include the product image, price information, and the product page link in this email. (3) How did you get to 10, 100, and 1,000 customers? Since you already occupy a sacred space in your customers inboxes, why not become a reason for their happiness? While writing high-converting promotional emails is an art by itself, crafting compelling subject lines is its most critical step. It's important not to go overboard here, but adding even the simplest touch such as their name can build trust and rapport. While welcoming new subscribers is the first step in your e-commerce email sequence, your next (and equally important) goal is to make those users return to your site with purchase intent. Keep your subject short and to the point. Anthropologie, first, gives valuable fashion advice that resonates with their subscribers, and then promotes their products subtly. Lets take a look at how PrettyLittleThing solves that problem: Inviting me to be the best bestie, the company almost makes me feel guilty for not referring them. var hT = $('#abandoned-cart-trigger').offset().top, Trying to capitalize on email marketings. Propel revenue growth while spending less time designing and managing emails.
There are a number of ways to get the excitement level up. Online fashion store sale. Open for your exclusive treat! Mango: LAST FEW HOURS to enjoy 30% off the entire collection! 10 min read. For example, if you're providing your reader with a free guide or e-book, consider making your subject line something along the lines of: If you want your email campaign to perform well, it all starts with your subject line. Its your birthday! Victorias Secret: 60% off bras & apparels, in stores only! }); We put $30 in your account. The beginning of a new season is obviously an important time in the fashion industry as people change the style of clothes they wear. And we get the lowdown on the most essential, hard-hitting parts of building their business: (1) How exactly did you find this opportunity? If you need some inspiration to skyrocket your email conversions, take a look at how the best apparel brands promote their offers and products with attention-grabbing subject lines. Interested in starting your own business? Thats when product curation emails come to your rescue. At Starter Story, our goal is to help you make these decisions by giving you the information and answers you need - from 3,205 successful founders that already went through it firsthand. // trackShownInterest(); Make your skin beautiful with these creams, EXTRA 25% OFF*. In the email, the company explains how you can claim your free socks. Unsurprisingly, using social proof in your emails can boost your open rates and email conversions, too. When sending an email about your current or upcoming sale, youll want to give it a subject line that gets customers to pay attention and even create a sense of urgency. We interview successful business owners and share the stories behind their business. Bare Necessities, The fashion is timeless but the sale is not, Get these fashion clothes before they are gone, Thousands of style in jewellery, shoes and clothes, Yes! Just think of the last time you grabbed an offer because you didnt want to regret losing out on a good bargain. Clearly, customers are tough to impress. Avoid the "no-reply" sender name at all costs. In fact, the fashion industry has one of the highest cart abandonment rates, hovering around 74%. Even use emojis and exclamation marks. In case Im not fully convinced, they also offer me the incentive to get 10 off my next order. City Beach, Give only 1 minute to get your favorite cosmetics, Ends today: 4 Pre thanks giving gifts of fashionable clothes, Luxury cosmetic brands are waiting for you, And the color of the season is. 5. , ACT NOW: 30% OFF Spring Essentials (Plus Everything Else!) If you have access to information about your subscriber (ie. Their subject line makes me open the email to find out how I can be the best bestie: In this email, PrettyLittleThing promotes their referral program and explains how easy it is to use it. When you join us, youll get access to over $50K in software savings - weve exclusively negotiated discounts on 192 tools that are proven to grow your business. . 2. What does that look like?". Enable your product team to put users in the center of product strategy, while enabling engineering to deploy code faster. (4) How much money are you making? Free gifts with purchase Nordstrom, We have just added new trendy jewellery collection online, Sign up to get notifications of latest cosmetic collection. Are you looking for online fashion store? Your readers want to feel like your email is coming from a human and not a corporation or automated system. The cliffhanger technique adds a touch of drama and mystery that is enough to tempt people to see whats on the other side. Instead of welcoming you to the list, to AYR, or to the newsletter, the company welcomes you to the gang, which implies that youre part of something bigger now. If you really want to get noticed and prove you are deserving of their time and attention, supercharge your email subject lines with emotion. Another apparel brand that uses social proof in their subject lines, albeit with a different angle, is Aerie: Quotation marks help you quickly understand that this statement belongs to either a customer, an influencer, or a media mention (which, in any case, points to social proof.). Let's go over the proven tips on how to craft a subject line that boosts engagement: First, let's discuss the fundamentals of creating a great subject line: Now, let's dive into the specifics of how to create a great subject line for your next campaign: Although this may seem obvious, it's a piece many marketers miss the ball on. With over 250 billion emails sent and received every day, its becoming harder for marketers to get their emails opened. We've put together a list of 324+ creative fashion & beauty email subject lines [2022]. Alice & Olivia: LAST.DAY.DROP.EVERYTHING. YES to all of this General Pants, Bright, beautiful Summer Blue Frank & Eileen, Nancy, check out these hand-picked lip shades, DSW: Reviewers have spoken: BEST BOOTIE EVER!, That Swimsuit You Wanted Is On Sale! Bank Clothiers, Call to action for your best cosmetic deal, Wanted young and spot less skin? No one likes missing out on time-senitive deals, including you. Not only is email marketing the most effective digital marketing channel, beating out social media and other paid channels, but email lets you communicate directly with your customers. Thats why they write ultra-specific new arrival subject lines: When you see this email in your inbox, you know what to expect: lots of newly added items (that are already on sale). You dont get to see the crown jewel of sweatshirts in this email, but if youre curious, Aerie invites you to click through and browse their products. Open your email, Last chance to grab make up for your face, Your Weekly Personalized Styles Zumiez. So far weve already established that we are emotional creatures. 7 Apology Email Examples Thatll Help Inspire Your Own, It claims to provide a personal recommendation; and. Learn how people are starting successful businesses. Just like the examples below have done. Log in and shop for new style footwear.
While the six types of emails above help convert subscribers into customers, this seventh one will grow your revenue on autopilot. If your subject line isn't engaging or appealing enough, there's a chance it could get buried in your reader's inbox. This is also exactly why when people receive emails with partial information in the subject lines, they feel the urgent need to click open. A perfect example is this email from Nykaa. Give them a sneak peek of what's inside. hH = $('#abandoned-cart-trigger').outerHeight(), (2) What were the exact steps to build it? While just a few words may seem like a small piece of your overall message, this is the first impression your audience will have before they decide whether to open your email. , Tell me its spring without telling me its spring , The seasons best duo: a dress and sandals , Yep, theyll wear this ALLLL summer long! A lot of things make people happy. For more inspiration and ideas check out our collection of free shipping subject lines here. When you open the email, you see that theyre promoting a sales campaign that gives you 20% off their dresses: Another apparel subject line that goes beyond normal discount emails comes from Anthropologie: At first, I thought this was a behavioral email that was personalized based on my browsing history so it piqued my interest. Shinesty masters this type of subject line: Shinesty knows that we always want to be sure that we made a good decision, and with the subject line your inbox will thank you later, they reaffirm your decision to sign up. Naturally, I open the email to reconsider my decision to abandon my cart. If you ever tried to write a promotional email focusing on your products, you know the struggle: You dont want to sound overly salesy, but you need people to click through to your products. Use Klaviyo to turn hard-earned customer data into hard-working emails and texts. The same happens to your customers.
Driving four times more opens and five times more clicks than regular email campaigns, its crucial apparel e-tailers perfect their welcome emails. We put $30 in your account. Youll learn how thousands of ordinary people (just like you) built businesses to millions in revenue - all starting from a simple idea or side project. Check out this email Fabletics sent to me after I left my cart: Its hard to resist opening this email for two reasons: This is what the email itself looks like: The company maintains a personal tone in their email copy and tries to persuade you by claiming that your cart products would look better on you than in your cart.. Whether in the form of bestsellers, expert recommendations, or gift guides, curated emails help you subtly frame your product promotion. Build your lists and convert drive-by web traffic into customers. Victorias Secret: 60% off bras & apparels, in stores only! The purpose of retail brands, like yours, is to sell. Full disclaimer: It takes a lot of A/B testing and patience to come up with subject lines that, within the 40-50 characters limit, stir the right emotions. Some fashion and beauty brands have already been doing consistently well in this area. That's why it's critical to craft a catchy email subject line that will get you the traffic and conversions you deserve. When shes not busy creating content for Drip, she can be found trying to crack the Danish language and watching Back to the Future for the hundredth time. But whether you like it or not, people tend to determine an emails worth by its subject line. Try the platform loved by. , ENDS TOMORROW: Cant-miss deals from $9.90 , Up to 70% off > Picks for brighter days ahead , Those cute dresses youve been eyeing? Jos. Thats why weve put together this list of 100 subject lines the top fashion brands have used in the past. After opening the email, though, I discovered Anthropologie was running a sale on all their dresses: Personalized or not, this subject line got me to click the email and browse through their products. This email from Fortress of Inca, for example, plays the vanity card. These are the prettiest sandals! Join Brumate, Beardbrand, and the 265,000 other businesses using Klaviyo to grow their online sales. And the biggest factor influencing your open rate for a particular email campaign is its subject line. While many online stores use scarcity in their product pages and sale campaigns, the principle works just as well in email marketing. New launch fashion clothes, Save $100 now. You'll realize there is no magic formula, that building a successful business is actually quite straightforward. If your fashion sale includes free shipping when youd usually charge for shipping, then youll want to mention it in your subject line as well.
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