In relation to the premium red plate dishes, as the quantity of such premium dishes is much smaller compared to the regular dishes, our chefs personally monitor these dishes using our color-coded system. Next ingredient is Nori, which is basically black seaweed wrappers; it is a type of algae very common in the harbors of Japan. The dual-directional conveyor belt upon which the sushi dishes are displayed was designed to both maximize the seating space available and to provide customers with efficient service. Introducing an already known product to the customers in a totally new way and effectively marketing it to the masses by introducing a totally new concept of conveyor belt is something to learn from. Mr. Douglas Foo would never have imagined that taking a gamble of launching his business during tough times would have paid of so much and help him reach such heights, as during the times of recession it is always very hard to enter a new market and sustain in the market, but hishard workalong with the compassion and commitment of his colleagues and their dream of becoming the best in the business not only allowed the business to flourish during hard times but in due course it also became one of the most famous and trusted restaurant in qSingapore and also in different parts of Asia. This standard of freshness is maintained through a color-coding system. Sakae Sushi adopts a simple two-tier pricing structure in relation to their kaiten sushi. 4 million during the year, due to increased investment in property, plant and equipment with the construction of new central kitchen in Singapore and setting up of a headquarter in Malaysia. 642, 677. 8 May. Insights on the Company 4. Such training involves the training and coaching of new employees by supervisors and managers through hands-on learning at the OJT schools.
Place. Free Management Library. He was appointed an executive director of AllianceTechnologyand Development Limited, a company listed on the Main Board of the SGX-ST, in May 1989. 1) Product The term product refers to the tangible physical products as well as services that include decisions to be made regarding the brand name, styling, packaging and design, etc. NerdySeal, 8 May 2022, nerdyseal.com/sakae-sushi-business-plan/. May 8, 2022. https://nerdyseal.com/sakae-sushi-business-plan/. 701. Staff training and requirements 12. Lovelock, C. H. , Patterson, P. G. , Walker, R. H. (2007). One can use the bamboo mat for making the sushi roll (Japan-guide. Sushi. He also introduced Sakae Delivery that enabled people to even order sushi at their home by calling Sakae Sushi directly. In 1995, he returned to Singapore to be Chief Financial Officer of Sembawang Corporation until 2001 (Carter, 2008). Those who would undertake the major activities of the business should test the plan. Self-service hot water dispensers are located at each table and at each station of the kaiten (conveyor belt) for customers to fill their complimentary cups of green tea. * Sponsor events like marathons, blood donation drives and cultural fests to attract the masses especially the younger generation to get involved with Sakae Holdings. To maintain high level of quality and freshness, raw food is not rotated on the kaiten (conveyor belt) for more than an hour, and cooked food for more than two hours. The next stage is to determine which business functions need to be resumed. Production Process The rice used for the sushi served in our Sakae Sushi restaurants, unlike most conventional sushi restaurants, is enriched with Vitamin E. Their experienced chefs are able to produce a consistent level of quality for all dishes served in Sakae Sushi, thus raising the level of confidence their customers have in their restaurants. The amount of purchases made by the Company from each of these three suppliers was relatively constant for the last three financial years (Apex-Pal International, 2009). Business Times. Funding Request and Exit Strategy In December 2007, Sakae opened its first outlet in the United States at the Chrysler Building in New York, its 61st outlet worldwide. May 8, 2022. https://nerdyseal.com/sakae-sushi-business-plan/. Authenticity Consulting, LLC. com. Sakae Holdings Ltd. (2012, 2 28). Providing on the job training to their employees also costs a lot of money. html Lamb, C. W. , Hair, J. F. , McDaniel, C. (2008). Other names includeboard of governors,board of managers,board of regents,board of trustees, and board of visitors. He believes it will be business as usual, and he might step up talks with his North Korean business partners on plans to take his sushi outlets there and bring North Korean cuisine to Singapore. NerdySeal. The vast varity of desserts offered like sesame with red bean, vanilla with chestnut, mango and strawberry, etc. finanznachrichten. So to effectively market out a product to the customers out of the 4 Ps, price is a very important aspect that needs to be taken into consideration as it affects the demand of a commodity inversely.
Being located at many of Singapores prime locations and almost all outlets accessible by M. R. T, it makes Sakae Sushi the preferred choice for the working class of Singapore in areas such as City Hall, Dhoby Ghaut and Orchard during peak office hours. The company cut salaries and executive pay but decided against staff layoff. Robert, H. (2000). 01 Earnings per share1. 1. Marketing Marketing is an art andscienceof mixing up of elements such as appealing products, competitive prices, convenient places/locations, and promotions to comprise the basic building blocks of the firms offer to the market (Noel Capon, 2009, p. 11). Any changes or amendments made to the plan must be fully tested. sg: http://ir. om/Files/Apex-Pal%20AR09%20for%20SGX. Everyone should be kept abreast of such changes that affect their duties (The Contingency Planning Guide, 2002). For any firm to excel in its marketing efforts it needs to focus on these 4 Ps so as to effectively market their product and create a well-established brand image. zaobao. You can use our samples to gather new ideas, get inspiration, check out a particular paper's structure, familiarize yourself with a citation style, or collect resources for research. NSW, Australia: Pearson Education Australia. 26 Earnings per share1. For example the theme for the month of April is the Soba theme. 0853, 6845, 0812, 261(3, 748)3, 262 Non-current assets4, 8334, 62712, 43318, 51619, 87630, 852 Non-current liabilities30128942159058610, 088 Shareholders equity10, 76213, 57620, 51516, 39811, 15320, 256 Net assets per share10. Douglas Foos ambition is to turn Sakae into a major food franchise and to be considered as the McDonalds of sushi worldwide. May 8, 2022. https://nerdyseal.com/sakae-sushi-business-plan/. Sakaes simple price structure proved to be very popular. He is also the Founding President of the Financial Planning Association of Singapore, a professional body for financial services that issues world-renowned Certified Financial Planner marks. Sakae sushi business plan. (2003, 8 18). 40 (*Projected Figures based on previous year average) (Apex-Pal International, 2009) Management Profile Board of Directors Douglas Foo Peow Yong (Chairman and Chief Executive Officer) Foo Lilian (Executive Director and Executive Vice President) Andy Ong Siew Kwee (Non-Executive and Independent Director). Testing the Plan Once this plan has been developed it must be subjected to rigorous testing. com. Sales 8. Business Development Status 9. contingency-planning-disaster-recovery-guide. The plan must always be kept up to date and applicable to current business circumstances. au Executive Summary This report provides an analysis and evaluation of the current and prospective marketing, sales strategy, target customers, production cost, expenses and capital requirements of Sakae Sushi. Retrieved 4 5, 2012, from http://www. The competitors can offer jobs to their employees at their own restaurant.
To gain most out of the target market and potential customers, various sought of promotions need to be given out form time to time so as to keep the interest of the customers alive. 3 million in 2007 was followed by a net loss of S$3. Mr. Foo started hiscareeras a marketing executive but with his talent and entrepreneurial skills he was able to come up with an idea of opening a garment trading business which was not really successful, so a year later he thought of getting into the food and beverages industry by opening the first branch of Sakae Sushi and has since developed Apex- Pal into a successful enterprise that it is today (Apex-Pal International, 2009). Developing the Plan Once the assessment stage has been completed, the structure of the plan can be established. At the end there are a few questions addressed to the Chief Executive Officer of Sakae Sushi, Mr. Douglas Foo Peow Yong, which will help us to gain first hand knowledge about Mr. Foo and also about Sakae Sushi. Mr. Douglas Foo implemented his business idea with full dedication and attention and he also operated his business at low profit margins, which helped him attract more customers including the budding middle class and also students to enjoy great tasting authentic Japanese cuisine sitting at home in Singapore. In 2001 Sakae Sushi opened its first Drive through restaurant in Trade Hub 21 in Jurong east MRT station. 3316, 223. Dedicated and honest staff that always looks to serve the customers with a smile. "Sakae sushi business plan." 8 million, in 2008 due to rising rentals, salaries and commodity costs. [emailprotected]jcu. MANAGEMENT: Mr. Douglas Foo Ms. Foo Lilian Mr. Lim Chee Yong Mr. Andy Ong Siew Kwee Mr. Chan Wing Leong MR. DOUGLAS FOO (Chairman and Chief Executive Officer) Mr. Douglas Foo has been a Director of the Group since 17 February 1997. 4 Profit/Loss attributes to share holders2, 104. * They should also develop ways to minimize their transportation cycles and also save on fuel costs and reduce their carbon footprint. Introduction 2. Since the raw materials have no fixed cost F ; B have to face variable cost of the raw materials. finanznachrichten. japan-guide. NerdySeal. New York, United States of America: John Wiley ; Sons.
Impact Assessment One of the first tasks to be undertaken is to prepare a comprehensive list of serious issues that can affect the normal operations of a business. pdf Apex-Pal International. We would like to know more: [emailprotected]. As Founder and CEO of the Group, he manages the overall management, strategic planning and business development functions of the Group. The use of any parts of the work without proper citation is forbidden. 59(2. All the marketing efforts can go down the drain if a company fails to capitalize on the efforts put in by the marketing team. Carter, M. , Overview of Roles and Responsibilities of Corporate Board of Directors. of a product. It is necessary that all personnel are aware of the plan, its content and their own related duties and responsibilities. Understanding service products, customers and employees. It was Apex-Pals first annual loss. 5 million shares, of which 836, 000 were for public investors and the rest for institutional investors, clients and company employees (Business Times, 2004). A profit of S$2.
They also offer burgers and pastas so that they can expand their target market customers and let more people crave for mouth-watering delicacies (Lovelock, 2007). NerdySeal. 1790, 058. NerdySeal. (2009). Since the prices of the items on the Sakae Sushi menu cannot be changing constantly, Sakae sushi have to find different ways to maintain their budget and expenses. MR. CHAN WING LEONG (Independent Director) Mr. Chan Wing Leong was appointed as an Independent Director on 30 April 2005. Personnel Training This stage is dependent upon the development of the plan and the successful testing of the plan. com. He started his career in the Administrative Service of the Singapore Government in 1981, and has held stints in several government posts in the Ministry for Trade and Industry and Economic Development Board, as well as in Government- linked Corporations. Suppliers The decrease in purchases from them in FY 2001 and FY 2002 is due to Sakae Sushis ability to secure alternative sources of those products at lower costs. Sakae Sushi tends to open their branches near MRT stations so as to attract the crowd and the frequent travellers. Sakae sushi also runs several sushi buffets for each meal of the day like lunch buffet, teatime buffet and dinner buffet for every member of thefamilyfrom children to youth to adult they cover all the generations. (2004, February 9). Dalrymple, D. J. , Parsons, L. J.
Mr. Lim left Alliance Technology and Development Limited in March 2000. In August, Apex-Pals Initial Public Offering (IPO) set out 16. From October 1982 to April 1987, Mr. Lim served as a senior corporate banking officer in Overseas Union Bank Limited. Maintaining the Plan. He started of with the United States of America but due to the world financial crisis in 2008 hisdreamsof doing well in the States were shattered and it was hard to sustain the business in New York. Also the labor cost in Singapore is considerably much higher than most countries, so it is harder to start an F ; B based business like a Sakae Sushi restaurant in Singapore. they try to offer more and more to their customers so that the customers can indulge in eating more delicacies without having to worry about their pockets. In May 1987, he joined Banque Paribas, Singapore Branch as a deputy manager of banking, where he stayed until April 1989. com/e/e2038. 3 million profit. Main motive of any company is to earn profits and this can only be achieved by boosting sales, and to boost sales it is very important to come up with fancy promotions and schemes so that the customers are lured into indulging themselves with the products offered by the company. The Group has also made investments in associates in the beginning of the year, which was funded by bank loans. Mr. Foo being a great Entrepreneur spotted the difficulties early on during the financial crisis and he finally decided to shut down operations at the Chrysler building in New York. By introducing Sakae Signatures, Sakae Buffet and Sakae Lunch Mix N Match, etc. Retrieved 4 5, 2012, from Apex-Pal: http://www. He saw that his business was doing well in Asia and this made him think of expanding outside Asia. Someone must be assignedresponsibilityfor ensuring that the plan is maintained and updated regularly and should therefore ensure that information concerning changes to the business process are properly communicated. 1 million, a decline of $6. Cash Flow Statement 16. Overview of the Industry 3. New promotions, new monthly themes and discounts help boost sales and as the past records show Sakae Sushi has done well enough to maintain the stream of profits and also innovate to perfection (Dalrymple, 2000). 672, 909. Retrieved 4 5, 2012, from ir. 3 million (Theresianto, 2008). 2008, pg. Mr. Douglas Foo and other members of the management team were able to address all three orientations very well and were able to create such a brand in Singapore that now has operations in some of the major economies of Asia. It is an in depth report that discusses about the rise of Sakae Sushi as one of Singapores major restaurant chains.
Japan-guide. Income Statement 15. (Please refer to appendix 1. In Japan sushi is portrayed as a traditional food, the Japanese people enjoy various types of sushi during several occasions. com, 2008). 3 million, which are renewable at maturity. In 2003, Sakaes parent company Apex-Pal was listed on the Singapore Stock Exchange. Sales Effectively marketing a product is only one side of the coin, the other side of the coin is the sales strategy that is implemented by a company so as to boost revenues by increasing sales. At some stores they even serve free meals on every first Sunday of the month for the young children. Various schemes and promotions like The Sakae buffet, Min N Match, Drive-Thru menu and Self Collect and Save help Sakae Sushi to maintain high standards of customer satisfaction and this in turn motivates them to bring up new themes for each month of the year. Their good quality food, safeenvironmentand customer friendly service allowed them to achieve high customer satisfaction, thus making them one of the best restaurant chains not only in Singapore but in many different parts of Asia (Apex-Pal, 2003). Mr. Chan holds an honors degree in Economics from the University of Singapore. 9 million as at 31 December 2011 due to short-term revolving loans balance of $10. Initially, because of the companys small size, Mr. Foos strategy for Sakaes expansion was to enter into franchise agreements. There can be more ingredients added to sushi by just adding them to the rice before it is rolled with the seaweed. 741. To keep up with the demand they keep on innovating and introducing new offers and new themes every month for example they started with Soba theme for the month of April which involved several Soba food specialties like soba soup, soba salad and soba cheese rolls, and the best part is that all of these items are affordable even for the middle class. (2002). Suppliers 11. It is also difficult to keep up with the ever-changing demands of the customers. Capon, N. , 2009. These purchases helped them increase the turnover, which was also due to the increase in the number of Sakae Sushi restaurants. de: http://www. are cherished by one and all, thus the people enjoy coming to Sakae Sushi again and again (Apex-Pal International, n. d. ). Retrieved from https://nerdyseal.com/sakae-sushi-business-plan/. com, 2008). Thus the capital required to open every new branch is different and may vary from places to places and from time to time. The Innovative F; B People. 463. 8312. * As part of Corporate Social Responsibility, Sakae Holdings should adapt eco-friendly practices like recycling, reusing and reducing the waste generated. 5016, 915. Recommendations Introduction Sushi is a Japanese specialty that consists of boiled vinegar rice wrapped around by a sheet of seaweed usually dry seaweed. Their company is a well-recognized company listed on Singapore Stock Exchange. Obtain feedback from staff in order to ensure that responsibilities and duties are understood, particularly those that require dependency on others actions (The Contingency Planning Guide, 2002).
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