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the problem with modest fashion

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While it really doesnt matter what women wear, because rapes happen to women in ghunghats and burkhas alike, can we honestly say women are not shamed for short clothes? uncomfortable shouldn committing Perhaps we are expecting too much from an industry that is as obtuse in properly acknowledging its role in the promotion of Eurocentric beauty standards. Modest fashion is for all types of consumers, young/old, plus size/petite/tall, muslims/christians/atheists, the list goes on. Is it time we drop the modest and just call it fashion? The mainstream continue to look at them like figureheads for that community, she says, but they may not represent that any more. She says the popularity of the commercially friendly hijabi streetstyle has a ripple effect if others are adjusting their hijab my way of dressing may have started to feel more extreme. It feels like you either have to make a decision between fashion or modesty. Rahima, 2020. Such design issues will be addressed by global fashion brands as more discussions take place and as more influencers raise awareness of Muslim womens dressing preferences, according to Dr. El Mutwalli. The more we move away from this one-size-fits-all approach to marketing, and the more we have dialogue and debate, the more brands will pay attention to the needs and requirements of this segment of consumers and connect with them more emotionally, said Dr. El Mutwalli. Modest fashion has been a defining style for the past decade. As feminists and proponents of womens rights, we should be fighting to create a space which allows women to exist comfortably. Dolce & Gabbana now sells abayas, the article says, Nike stocks hijabs for athletes. poppy modest Aden, too, said she felt this pressure. We don't spam, promise. For instance, Modest clothing has already made something of a splash at events such as London fashion week, but that represents just a subset of the market. Different markets, brands and influencers are all competing to get a piece of the pie and theyre using this term to help them reach as many people as possible, she added. Robots And Machines Making Work Inclusive, 4 Tips That Will Help You Become More Persuasive, How This Propolis-Centric Business Is Growing While Helping The Bees, Ukraine Startup Translates Videos For Zelensky, While Adjusting To Work In A War Zone, Hit A Business Growth Plateau? There is also the ongoing issue that Modest Dressing is seen as something only available/worn by Muslim consumers, women who cover up due to their religious values and beliefs, but this is simply not the truth,we dont define it (modest fashion) because it is such a wide spectrum Ghizian Guenez (founder of The Modest). privacy statement, Create your company's profile on Salaam Gateway and reach a global audience of Islamic economy. I mean where do I start? It takes less than a minute! However, it should be acategorywith demure and modest aesthetic that stands out and is not lost with the rest of the trends and sub-cultures in fashion.. John recalls researching the market. Customer Neglect Is Real And Needs To Be Managed, As Do Customer Expectations. Influencers who are proponents of modest fashion speak to a like group of women, who, perhaps, due to their circumstances, cannot take inspiration from your usual style bloggers and wear what they do. It is very difficult to find modest clothes that are fashionable and also cover your body. These are often tech-savvy women who are searching for clothes that cater to their unique trends. And that is where Vogue France and others have gotten it so wrong. Its not so much about what women wear, but about why we comment so much on someone elses personal choices, Celebrating 5 Inspiring & Brave Women Who Deserve A Biopic By Bollywood, 5 Recommended Essential Health Checks For Woman To Get In The Year. She describes Gaps back-to-school-ads in summer 2018 featuring a young girl in a hijab, and draws comparison to how, meanwhile that same year, children in Delaware were forced to leave a public swimming pool for fears that their hijabs could clog the filtration system. Given those numbers, it would be tempting to assume that the ever-nimble fashion industry is already fully addressing this burgeoning demand. But, we cant blame women for wanting to do whatever we can to self-preserve and avoid that as much as possible. During the colonial period, the wives of French army officers presided over the public unveiling of Algerian women. (the article I read was by Dan Awha The Art of Modesty Virgin Australia Magazine, August 2019), Coming Out Poet; Some Thoughts on Becoming a Fine Nerve Meter, Interview with Ashley Remer of Girl Museum (Part Two), How an ad featuring Christian Louboutin altered my perspective on the way women dress. As Ahwa says, modest fashion might be seen as regressive as a result.

This is perhaps made easier because we are living in a time where representation politics is vogue. Is it time to rip off the modest and just call it fashion? Its not worth the stress. Modest fashion is a big buzzword now as more fashion entities, be it big brands, or bloggers, realise that there is a market for women who want to cover their bodies. On one view, more revealing clothing is designed for the male gaze. For instance, in the Orthodox Jewish world, tzniut (Hebrew) or tznius (Yiddish)governs the guidelines for modesty while Rasta women are also expected to cover their hair and dress in loose clothing. The lack of experience managing religious diversity in a professional team structured her experiences heres a model who was able to negotiate that she would never appear without her covering her hair but it proved insufficient in a context where brands and fashion professionals didnt know enough about what covering means, says Lewis. In France a hijab is illegal, but a head scarf is chic says one, while another says France loves headscarves when white women are wearing them (she looks great tho [sic] no notes on that!! Every time you try to wear something sleeveless or body hugging and step out, your parents chide you. industry insights and reports, Photo for illustrative purposes only. Modesty has been a big buzzword within the fashion industry. When I go to the High Street, I can usually go into a store and find clothes that I like, she says. Are Muslim women being asked to change too much of themselves in order to fit in?

Have you ever worn a low-cut top in the metro and not had aunties and uncles stare at your cleavage? However, there is another reason why feminist women choose to dress modestly, and it has nothing to do with practicality and everything to do with how women are treated/perceived in the world. It draws attention to a womans body and the way she looks, rather than who she is as a person. Even in the case of fashion staples - such as the plain white T - the neckline may be too low and the sleeves too high. China, too, has persecuted women for wearing the hijab. Im not sure how much this influenced me, but even as a teenager baring my legs in a mini-skirt or wearing a low-cut top was just never my thing. At the end of the day, its just a label, and smart, conscious Muslim consumers should be looking beyond mere labels, and deeper into the ethos and ethics of the brands they shop from., (Reporting by Heba Hashem; Editing by Emmy Abdul Alim [emailprotected]), SalaamGateway.com 2020All Rights Reserved, Get Islamic economy and Halal Industry updates in your inbox, By submitting this form you are acknowledging that you have read and agree to our Many of our customers are in Paris, the U.S. and Northern Ireland, says John. Finding something fashionable but also conservative Ghizian Guenez (founder of The Modest). Perhaps thats not surprising.

What we see today may work for some modest dressing women, but not for hijab-wearing modest dressers like me, because lately I find long dresses not long enough and almost always, they come with shorter sleeves. We can only, therefore, look to global consumers, be they Muslim or not, to continue to pile the pressure on, as they did on Instagram, with their voices, and their pockets to ensure that parts of the fashion industry do not get away with shoving the issue of anti-Muslim hatred under the carpet, to call the floor clean.

The example of the shaving of enslaved African womens hair was a clear precedent that ownership of their identities was inextricably linked to material benefits or labour production.

As founder of e-retailer Modestwist.com, John is setting out to address the Generation Z or Millennial audience that would normally shop for affordable clothing in stores like H&M and Zara here in the U.K.. On this view, it reduces women to pretty dolls who dress up for the benefit of the men around them, to please those men and therefore fulfil the patriarchys purpose of having women consider that their physical attractiveness (to men) is their single most important attribute. The launch got the business noticed. Lewis, who recently co-authored two reports looking at modest workwear, points to more diverse recruitment as an urgent need. The reason is simple. Isnt telling women who opt for modest fashion items a transgression against individual agency? Granted, that doesnt always work, because modestly-dressed or not, sexism never evades us. I think immodesty is overappreciated and over hyped, some more modest clothing should be available in summer. Shazreah, 2020. A number of Muslim women would prefer modesty be seamlessly integrated into the main seasonal collections of fashion brands, as separating them and labelling them as modest may set them apart from mainstream fashion and further alienate Muslim women, said Hafsa Lodi, a Dubai-based American journalist who has been covering fashion in the Middle East for the last decade. TikTok has emerged as a particularly important conduit to consumers. An award winning media company committed to sharing the perspectives of people of colour from marginalised genders. Ahmed Zedan, COO and co-founder of New York-based Haute Hijab told Salaam Gateway he believes the road to normalization is still early. Well - up to a point. Hijab bans are continually discussed in France while Switzerland is to hold a referendum on burqas this week, even as governments around the world encourage the use of face masks. It is for this reason that Cline Semaans suggestion that colonialism is not a thing of the past, but an economic reality, rings particularly true in the case of the Vogue France post and other such examples. In her work as an influencer, she has had to speak out when concepts do not align with her values. Revealing clothing emphasies the breasts, the waist, the hips, the arse, the legs. The aim is to ensure Muslim women doing the same are not considered to be. If you wear short clothes, youre slut-shamed If you dress modestly, youre a behenji Can women win? For example, there is a lot of judgment surrounding modest fashion bloggers, especially hijabi ones Shouldnt they be allowed to dress the way they want to?

A post shared by Sherri Hill (@sherrihill). My sisters and friends who are Muslim don't have the same luxury; they are having to shop between 6-8 retailers to find suitable attire that can be deemed modest. Lifestyle, Events and Apparently, this is a new thing in the fashion world. Just to throw a curveball here. ketomnicsdietmnk Well, the same way plus size, maternity, tall or petite consumers are communicated to, of course these groups of consumers were once not marketed to in the same way other groups are, but this changed as society and technology changed. She contrasted these images with photographs wearing coverings she was comfortable in, which covered her ears, neck, shoulders and chest. Modest fashion is a big business and there are major opportunities for brands and retailers to tap into this growing demographic. In two photos, West wears a balaclava with only his eyes visible. Halima Aden walks in the Max Mara womens Fall-Winter 2017-18 collection. I believe [modest fashion] demands its own space, just like plus size, maternity, athleisure/sports, evening wear, and other categories. Reina Lewis, professor of cultural studies at London College of Fashion says religious cultures are very often relegated to aesthetic inspiration. Many times Ive worried I am being a nuisance and the brand may not want to work with me again. That way, the same dress or outfit would be desirable or available for a lady who prefers a modest way of dressing and it would be the same for someone who is comfortable wearing all typesof clothing. To have an inclusive approach and attitude is more progressive, said Antelawala. daughter But it is a form of cognitive dissonance for Vogue France to utilise this to undercut Muslim women or other women of faith. Also I will be interested to know whos made your clothes, the fabric material used and how much youve paid the garment workers thats produced this modest collection. trendsetter haredi failedmessiah It is, as John acknowledges, a movement.. Reach thousands of Islamic economy businesses and professionals. The trend for oversize silhouettes and loose layers has united fashion fans, religious and secular, and has been in part an attempt by western brands to buy into the lucrative market of Muslim consumers. It is about seeing the issue face on, and adapting yourself to create acceptance and make this issue, a resolution. While Muslim modest fashion and Muslim models such as Halima Aden, Mariah Idrissi and Hawda Mohamed have become more visible, modest wear can be found in other religious traditions and cultures, including ironically, Europes past fashion. All the while seeing fashion headscarves in places where the right for Muslim women to wear their hijabs are taken away. Subscribe to iDiva and never miss out on the fun! Kumar also notes how, when Nike released its first sport hijabs in December 2017, that same month, the Transportation Security Administration (TSA) pulled 14 Muslim women in the hijab out of a security check line at Newark airport, and searched and detained them for two hours.

twirl Just as there is no single definition of modesty. Lodi believes that for the time being, it is understandable that mainstream retailers and independent designers continue using modest as a label for their more conservative collections. We still need to get to interest and adoption not an easy task, he said in a separate interview. Meet Shafali Verma, The New Dynamite Of Indian Womens Cricket. You can unsubscribe anytime. My mother was a modest dresser, favouring practical and fairly androgynous clothing when I was growing up (think jeans and a skivvy or pullover, 70s style). While these were largely celebrated by Muslim women around 2016-2017, seemingly marking an attitude of inclusivity, diversity and religious tolerance by fashion brands in the West, now, in 2020, many Muslim women feel that weve progressed beyond this stage, and that the word modest is no longer needed as a descriptor for these collections.. The day people stop staring at a girl in shorts, the day nobody asks What was she wearing? when a woman speaks up about sexual harassment, that day we can talk about women opting for modest fashion being a problem. From hijabi bloggers to Billie Eilish, there are many examples of women who are proponents of this trend around us. People stare, there are catcalls (there are catcalls even if you wear salwar-kameez), and you feel nauseated by the negativity.

The clothes on these websites are gorgeous defying any stereotype your mind conjured up when you heard the term modest fashion. Her plans reflect confidence that this is still a largely untapped market. One reason why a woman might want to dress modestly is a practical reason modest clothing is often more comfortable and easier to get around in. Looking forward, John plans to expand her current team of 4 and hire-in new designers. For those who (like me) wondered what is modest fashion?, the concept seems to boil down to a more covered look longer sleeves, longer hemlines, no cleavage. She points out that many successful modest influencers have started dressing in an increasingly westernised way in recent years, which to her, gives the mainstream fashion industry the impression that these successful, high-profile women reflect the way all fashionable Muslim women may want to dress. For many women (myself included) this isnt a new or different way of dressing. Modest fashion as a market term emerged in the mid-2000s with a number of brands and because of the designers and creative entrepreneurs who themselves were religiously motivated, according to Dr. Reem Tariq El Mutwalli, founder of Zay Initiative, the Middle Easts first fashion-history archive. In a series of emotional posts to her 1.4m followers on Instagram Stories, she showed a range of pictures of the way she was styled, with hats and various accessories used to meet the technical requirements of covering her hair (on one occasion, this included pairs of jeans) and said that she had felt deeply unhappy about them. Those are the brands that dont cater specifically to modest fashion but rather add a few pieces here and there to their range seasonally, and that to me is just not enough..

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the problem with modest fashion

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