He added videos and a podcast series called Alone Together, featuring various campus constituents discussing their experience of the pandemic. "name": "How Can I Increase My Alumni Engagement? For instance, you cannot expect recent graduates to leave a legacy to the school because they must establish their careers and pay off student loans. "@type": "Answer", While she estimates that 90 to 95percent of alumni publications already have a web presence, the sites are often rudimentary, offering little more than PDFs of the pages from the print edition, she said. Investigative reporter holds Boy Scouts to account. Prior to that, she spent 22 years writing and editing for Newsweek magazine, where she covered everything from international affairs to arts and culture. To ensure your content resonates with readers, you need to monitor other values, too. For themed sports issue of Mar/Apr 2005, 2005 CASE Circle of Excellence Awards, (circ. Development Office User-Generated Content. For older graduates, mailed magazines offer a way to connect at home or work. Give the second group a variation of the email. However, many universities miss out on engaging alumni properly. By feeling more engaged with content from your institution, they may also feel more connected with the school, eventually meeting your goal of becoming donors or involving themselves in other ways to support the institution. This was the fifth time DAM was honored as Magazine of the Year; previous wins came in 1943, 1949, 1991 and 1993. Our alumni magazine WC1E highlights news and developments from across the University, as well as inspiring stories from our global alumni community. Middlebury magazine already had a website, consisting mainly of selected stories from the print edition; Jennings saw the publishing hiatus as an opportunity to ramp up the digital content. While you can have donation and survey requests, do not make them the focus of your content. You know what development people would give just to get you on the phone?. While younger alumni are more likely to get much more information for their daily lives off the web than older alumni, thepercentage of them who still want to receive the physical magazine remains pretty high, said Joseph Wakelee-Lynch, editor of LMU Magazine at Loyola Marymount University in L.A. Like higher than two-thirds.. For digital newsletters, make the most of links to allow readers to quickly access important alumni links to professional groups, local discounts, social media and surveys for your alumni organization. Since engagement ideally creates a group of alumni who feel more connected, attracted and influential in their school, consider making this your aim." And then they did the second issue and the interest went down to nothing. When working with Nxtbook Media products, you can generate reports on these vital analytics to facilitate your campaign. "acceptedAnswer": { She holds a B.A. Digital content offers several benefits over print media. For example, most websites average 2 minutes to 3 minutes for a visitorour digital media has an average visitor time of 7 minutes. Magazines published by institutions are produced by an average of one or two staff members, are distributed up to three times a year and use both staff and freelance writers for creating content. Winter 2020 was the last print issue before the Middlebury magazine moved online. The first awards focusing on editorial excellence and achievement by alumni magazines were awarded by the American Alumni Council in 1929. About90% of institutions that do not offer benefits dont have engaged alumni. Only offering a simple replication of a print magazine may not attract younger users who want interaction and access via mobile devices on social media and through other methods. Where else can you tell stories about an astrophysicist and a classical pianist in the same issue and have it make sense?. Early in the pandemic, alumni readers seemed enthusiastic about embracing digital. Middlebury magazine editor Matt Jennings was working on the spring 2020 issue when the COVID-19 pandemic forced the Vermont campus to go remote in March. Many schools have alumni from a wide range of generations. Susan H. Greenberg is a senior editor at Inside Higher Ed. If you get article ideas from graduates in surveys, credit the person by name and class to encourage future participation from others. Alumni magazines have long been a reliable bastion of print journalismand for good reason. For a more traditional format, choose nxtbook4, which replicates familiar print layouts. The COVID-19 pandemic forced many alumni magazines to cancel print issues and build up their websites instead. By catering to their needs and desires, you can take steps toward offering the benefits they want. We have an affinity group and a broad audience that other magazine publishers would kill for. One of the things were seeing schools trying to do now is get much smarter about integrating communications, she said. Update your profile regularly and follow through whenever someone asks a question or makes a comment. Nearly three-fourths said they read it as soon as it arrives in my mailbox., Looking at data from 192 institutions covering 100,000 alumni, the Council for Advancement and Support of Education found that after reading an issue of their alumni publication, 32percent of respondents recommended the institution to a family member or potential student and 38percent made a donation., Very few of us give money for intellectual reasons, said Keiger. You may not be able to use the same strategy to reach everyone. This method is only one way to address the concern of75% of alumni who find alumni organization technology solutionsto belacking. The decision turned out to be a blessing in disguise. Congratulations to the 2022 Robert Sibley Magazine of the Year winner!
It might be a different affinity group or it might be that they were in the marching band and they want to connect with other people in marching band, said Barnett. When creating a newsletter, the length wont be as long as a magazine. Make use of groups and your profile pages on multiple social media platforms. When alumni are looking at your content longer, they are more likely to be reading the material in-depth, creating an emotional or mental connection with the information. People found it novel for the first issue and then were not interested in it going forward.. Aim to include interesting articles that focus on information readers can use. Alumni who opt out may feel there is no benefit to getting information. Upon graduation, many alumni want to remain aware of the news from their school. Society of Publication Designers Merit Award for Spread Illustration, For Edel Rodriguez illustration for Band of Brothers story in Sept/Oct 2006 issue, 2006 CASE Circle of Excellence Awards (circ. Many schools have alumni from a wide range of generations. If you have a persona mapping of music students, you may want the campus news section to have information about music competitions or performances. 
A growing number of Dog Ears clients are interested in pursuing a digital-first strategy, Harmon said. Magazines and newsletters each have benefits to their readers and to you. Be consistent with both newsletter and magazine delivery to maintain high interest and interaction rates with your content. The most recent online-only issue, summer 2021, added extra contentincluding an expanded version of the magazines regular Now Read, See, Hear This feature, which showcases the accomplishments of alumni authors, filmmakers, musicians and the likeand embedded videos, animation and other multimedia effects. Look at the open and response rates. The following are potential topics you might choose to cover: Campus news should include things alumni may find interesting. of 30,000 to 75,000), CASE Circle of Excellence Awards for Back From Iraq, the Jan/Feb 2004 cover story about Nathaniel Fick 99 written by Matthew Mosk 92, 2004 Folio Magazine Awards (The Ozzies), Category (non-profit/institutional) for Unplugged (May/June 2004 issue; illustration by Richard Thompson), 2004 Folio Magazine Awards (The Ozzies), (non-profit/institutional) for Best in Show photos of professors dogs on campus (Mar/Apr 2004 issue; photos by Alan Roche), For spread opener of The Gatekeepers, illustration by Brian Cronin (Nov/Dec 2002 issue), Folio Magazine Awards (The Ozzies), Category for A Growing Concern (Jan/Feb 2003 issue; illustration by Mark Hess), Best Use of Color Photography in a Feature, Folio Magazine Awards (The Ozzies), For The Club Scene photos of student clubs (Sept/Oct 2002 issue; photos by Thomas Ames Jr. 74), Folio Magazine Awards (The Ozzies), Category for Different Strokes (May/June 2002 issue, photos by Brian Fife 01), For Peter McBrides photography (trauma surgeon story) and Edward Fatheringhams illustration for The Seduction of a Corporate Recruit, 2002 Ozzie Awards (Folio Magazine) for black-and-white photographs shot for Favorite Places cover story, 2002 CASE Circle of Excellence Awards, for The Experts (Sept/Oct 2001 cover story), University and College Designers Association, 2001 Annual Design Competition for magazine editorial spread (opener of Robert Reich piece on admissions in the March/April 2001 issue), 2001 Ozzie Awards Honoring Magazine Design Excellence (Folio Magazine), (Association/Nonprofit); 2001 Ozzie Awards Honoring Magazine Design Excellence (Folio Magazine) for Four Seasons in the Grant photos by Paul Rezendes, (Association/Nonprofit), 2000 Ozzie Awards Honoring Magazine Design Excellence (Folio Magazine) for James Nachtwey cover story, June 2000 issue, New titles from Dartmouth writers (July/August 2022). You could have an issue of the magazine aimed at the class of 2000 based on the information the survey respondents from that class gave in the graduate survey. Cornellians launched in October, taking the place of both the Cornell alumni print magazine and Ezra, a university-relations produced magazine that went to alumni, volunteers and other friends of the institution. The magazine lands in your mailbox. She has taught English and journalism at Phillips Academy, where she served as an advisor to the student newspaper. Industry trends will tend to focus on the department you write for. in English from Brown University and an M.S. ", Its correlation, not causation. With Nxtbook Media,you have two platform options, each with its own advantages. Please enable JavaScript in your web browser to get the best experience. Try to make your newsletters visually interesting. They want to see more benefits for alumni and more ways to engage in the information. with a bold wager in the final round. { And its not necessarily alumni of a certain age; younger alumni can be just as passionate about the print edition as older alums. Freed from the print editions quarterly publishing schedule, Jennings and his team could focus on developing the magazines digital presence. Magazines are a longer form of media compared to newsletters. Take your next steps by studying again with a discount off your fees. You should offer benefits to your alumni for their engagement. In 1927, this group became part of the American Alumni Councila predecessor to CASEand its purpose expanded to sharing best practices and rewarding innovative ideas among alumni magazines. And he introduced Dispatches, a collection of colorful weeklywhich dragged out to monthlyvignettes from Middlebury faculty, students and alumni around the world. With subscriptions to the print magazine down to about 13,000a tiny fraction of the total alumni population of roughly 280,000the university set out to build an all-digital alumni site called Cornellians, said Jenny Barnett, who recently retired as the editor in chief. They can open an email or check social media for the alumni magazine and all its content. Source-Alma Mater: Journal of the American Alumni Council, Number 27, May 1968, CASE Member Support+1-202-328-CASE [2273]support.case.org. of 30,000 to 75,000). Having a strong alumni network increases the connectedness former graduates have with your school and with each other. You can have newsletters for the school of engineering, for instance, that have news about that field and alumni in it.
Divide a small group in half with lists A and B. Changes in demographics may require amending content to meet the needs of those shifts. "@type": "Question",
Article shares are also crucial because those pieces are important enough to the readers that they think others will gain value from them. In fact,unpaid reach on Facebook is 5.5%, which likely will not encourage high interactivity with your alumni magazine or newsletter. The pandemic kind of put the squeeze on a little more than it would have ordinarily.. 
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